PSA Videos and Digital Awareness Tools

Project Summary Create relevant Public Service Announcement videos and other Digital Awareness materials. Project Scope Create innovative and market trending digital communication tools to target multidisciplinary stakeholders to help advocate and support children and adults living with Congenital Heart Disease (CHD). Project Objective Create multi channel digital resources including but not limited to: PSA, Awareness video, Clinic resources Other duties may include: Identification of digital products and marketing trends, identification of groups that should be targeted, discovering how we can change the behaviour to maximize awareness and boost advocacy.

Research Assistant

The research assistants will support the research initiatives under the guidance of research faculty. The project explores the area of biomaterials and its applications. The research assistants will support the start up and its operations in the lab. The project may include, but is not limited to: Searching and preparing reports on existing similar patents and research papers. Conducting literature reviews and contributing to the development of research projects. Visualization of data from results Working with senior level in the design and execution of empirical tests. Supports the project/study by surveying literature and using existing tools to generate data. Writing reports and assisting with writing grant applications in terms of conceptualization and articulation.

GuideStar - Marketing & Design

PROJECT DESCRIPTION/DESCRIPTION DU PROJET: GuideStar’s main product (EpiZact) is a medical device designed to increase the safety of epidural injections. By leveraging a knowledge of technology and physiology we are able to increase the accuracy and decrease dangerous injuries from mis‑administered injections. Our head office is in Victoria, British Columbia, Canada. Our company is a small (5 person) team, and we work very collaboratively. Throughout the company we offer an opportunity to learn about every aspect of the business and technology. The project role we are looking to fill is Design and Marketing. We welcome the input and creative redesign of our website as one of the main deliverables of the role. As part of the role, you will also be responsible for designing marketing materials that will be used to promote the product. This includes logo design, information packets, and overall graphic design of print and web-based materials. HOW MANY STUDENT INTRAPRENEURS WILL THIS PROJECT ACCOMMODATE?/DE COMBIEN D’ÉTUDIANTS AVEZ-VOUS BESOIN POUR EXÉCUTER CE PROJET? This project can accommodate up to 2 students. TIME COMMITMENT PER STUDENT/TEMPS DE TRAVAIL PAR ÉTUDIANT: [ please indicate either 30 hours, 50 hours, or 70 hours/veuillez indiquer 30, 50 ou 70 heures]: Commitment of 50 hours. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET: Create marketing materials in print and online. Design brochures, press releases, promotional materials. Logo design Support the re-design of our GuideStar website IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Students are interested in digital media, design, visual arts, graphic design, UX design or business FINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET: Completed website design suggestions Marketing brochure Logo design PROJECT MENTOR NAME/NOM DU MENTOR DU PROJET: Brianna Carrels

Virtual Internship Opportunity: Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams. The primary focus for the student will be: (please include a few examples of marketing projects you would like the student(s) to execute during the placement, as exemplified below.) Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors. Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign. Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service). Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories. Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content. SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads. Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts. Our goal at the end of this experience is: (please indicate the goal for this placement, or deliverable you expect the student(s) to complete, as exemplified below) Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share. Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer. Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience. Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance. SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines. Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content. Other duties the student may complete could include : (indicate other duties as exemplified below) Assist with outbound email marketing campaigns as needed; measure and report on performance of these campaigns using tools such as (indicate tools used, eg. Hubspot, Google Sheets, Excel) Content development, including social posts, blog posts, LinkedIn articles, and website copy. We will plan to communicate with our virtual intern(s) using these communication tools: (zoom, slack, email) Primary contact : (Sarah Young, General Partner) Secondary contact: (Cathy Bennett, General Partner)