Website Optimization and Marketing Strategy

We would like an optimization about our existing website for our organization. The website already uses and should be improved on {Wordpress}We would like to work with students to develop the new solution for us.

Market development for cyber security systems integrator

January 24th, 2022Riipen Intern Task Outline - This task maybe worked as a single task or broken into a subset of tasks/projects (This is a PAID internship per student via LevelUp, $1400.00 CAD)Lokx - https://lokx.ai/Background - This request covers a number of tasks and subtasks substantially around business planning and market development.. Accepting party can choose to execute this entire request or can choose to execute only on a subset of the tasks.In all cases Lokx expects to be very actively involved in helping and mentoring the students to achieve the desired outcome. This will include, but no limited to, providing guidance, examples of prior work product both Lokx and competitors. Zoom or video conferencing calls as need be for “check-ins” and progress updates.Lokx will accept students from anywhere to work on this project.Tasks (in no particular order)Rework current Lokx powerpoint presentation including developing powerpoint master template using existing Lokx logosDevelop a 1 or 2 page “marketing slick” type document that highlights the capabilities of the company and its services. This will be used as a mailout or hand out type document, aka a “leave behind” pieceAssess the current Lokx website and advise on recommended changes, better SEO, structural changes, etc. Current site is developed in WordPress.Develop a plan to engage deeply in the following market segments. Public Sector, cities, towns, municipalities, counties, K-12 education, Higher Ed. Commercial, small and medium businesses, small and medium law firms, small and medium accounting firms, top 250-500 MSP/MSSP IT firms (list of top MSP/MSSPs can be provided)Survey any or all of the target segments to determine possible acceptance of Lokx offerings including: A. Is the client/target currently “in-market” and actively searching or investigating any of Lokx type offerings. B. During the survey, discover and profile the prospects “technology stack”. Enquire about what cyber security products and services they currently use. C. Lokx will help develop survey questions and they will be slightly tailored to the specific subsegment.Timeline - while we would like to get this project completed ASAP, Lokx is very flexible on overall timing.

Marketing Intern

We’re looking for a student to help us source, curate, develop, and launch a solid social media marketing strategy to grow engagement, grow our following and ultimately drive sales. Bilingual students preferred.Based on our goals, we are looking for the student to work on the following:Editorial Calendar Curation: timely deployment of all our social media content to drive maximum traffic to our siteRepurpose content on our other social media platformsDevelop and launch Tik Tok and Reels strategy to drive salesDevelop and launch UGC strategies Develop and launch influencer strategiesSocial Media Management: overseeing different channels that we own and keeping them up-to-dateContent DevelopmentSEO

Digital Content Creation

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. We need assistance creating compelling content that is relevant to our target audience and will generate more traffic that will lead to conversions. We need help researching and creating content that is aligned with out unique value proposition and customer needs.To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topicsAssist with a social media content creationEvaluate recent successful user-generated campaigns, preferably in our sectorIdentify media outlets that are most beneficial to share our story and promote our servicesUltimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools to improve our online presence, reach more customers, and effectively promote our brand.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing, editing, photography/videography, and/or graphic design skills would be the ideal candidate for this project.