Marketing Strategy

We want students to help us develop a marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. Student teams will address industry-specific concerns as well as broader elements of marketing best practices to provide a meaningful contribution to our firm’s decision-making process related to the launch of a new service in a new market. The main questions we’d like students to help us answer are the following: How should we promote our company? What channels should we utilize? What messaging should we use?

Market Expansion Research

We are ready to take our business to the next level. Presently we have begun to expand our market within an area where we have had a lot of success. We are looking to grow to the next level by better understanding this market, key players, key problems and key players. So that we can increase the number of contracts and revenue through the delivery of a workshop which we have successfully implemented with few clients. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. To consider: which markets align with our current one? Where are the best clients that we have yet to reach? What is the main problem this market and potential clients are facing? What are the pros and cons to expanding our operations? What potential competitors exist and how do we differ? What legal protocol will need to be considered?