#3 - Digital Corporate and Product Strategy

Valemount is working with a confidential client to update their Digital Corporate and Brand Strategy. We are interested in technology, analytics and business skills to help do the external research and internal research to define and share this strategy and corresponding roadmap. Students should be prepared to:Do external 3rd party research from sites like GartnerCreate summary PowerPoint slides to show results of surveyDevelop business and technology capability modelsDefine overall business and technology roadmapsOverall write formal reports presented to executives

Website & LinkedIn Development

Our company is looking to enhance our brand identity, revamp our online presence, and strengthen our position in the digital landscape. This project will update our website and LinkedIn online. Below is an overview of the key components of this initiative:Understanding the company's story, mission and vision statements.Reconstructing branding look and feel. General website and LinkedIn updates, with our assistance in providing the content.Updating resumes and bios.Updating planned offering tabs e.g., Executive Coach.Providing training on updating and maintaining the website.Researching Search Engine Optimization requirements for us to improve rank on Google.

Blogging: Create blog posts for the tech industry

Squash.io is a DevOps platform that allows software developers to quickly deploy their web apps for testing purposes. We currently have many companies in our platform, including names like NASA, Wagtail and New York Public Radio.We would like to collaborate with students to create blog posts that drive more traffic to our website.This will involve several different steps for the students, including:Familiarizing themselves with our goals, target market, products and services.Recommending topics for our blog posts.Drafting blog posts relevant to our business.Revising blog posts based on feedback.Bonus steps in the process would also include:Recommending ways to market our blog.The blog posts are not going to be technical (i.e, you do not need any knowledge of software development). Our goal is to create blog posts containing statistics or trends related to technology in general. We will provide all the tools you need to do your own research. The only skills you need are: curiosity, ability to research information using the web and writing outstanding content.

Wave Connect Blog, SEO & HARO Outreach Project

This project aims to create daily blog posts based on keyword gaps, conduct SEO research, and perform HARO outreach to establish backlinks for Wave Connect. Wave Connect provides digital business cards for modern networking, helping companies convert leads to paying customers.