Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:Where should advertising be targeted for the target demographic?How can the current or new social media channels be optimized (i.e. Instagram, Twitter, Facebook, Tiktok)?Where can ads be placed to conform to the project budget and be maximally shown to the target audience (i.e. billboards, bus stops, etc.)What marketing should be used in different scenarios (i.e. the beverage description on the bottle itself, etc.)?We also want to better understand our target market and audience as well as the overall market so we can uniquely position ourselves within our industry.The research will include:Target market research Social media ad optimizationIndustry size and market potentialCompetitive landscapeStrategic positioning of the brand (potential billboard locations, budgeting for strategic positioning, increasing brand presence for the target demographic)We will also need help creating promotional materials (i.e. flyers that will be distributed to the target demographic), ad campaign ideas, etc.

Digital Marketing Content Project

The main goal for the project is to create valuable content for a digital marketing sales funnel for Toast - a collective for women in tech. This will involve developing email marketing workflows specific to certain segments of the target B2C audience to drive sales and conversions.

Yonge North York Networking Event Planning

The primary objective of this project is to harness students' insights, event planning and marketing skills to formulate a tailored and strategic plan which our staff team can implement in order to produce two networking events for business and property owners within the Yonge North York area.

Level 1 - Social Media Intern

Seeking to enhance your social media presence and elevate your overall online experience? If you possess expertise in this specialized field, we invite you to consider joining our esteemed team of highly skilled professionals.Interns will be tasked with overseeing our social media platforms, including Instagram, TikTok, and Facebook. Responsibilities will involve analyzing data derived from market research, and collaborating with team members to develop promotional campaigns, strategically timed to capitalize on key occasions such as holidays.