Competitive Landscape Analysis
Project scope
Categories
Communications Market research Operations Competitive analysis Market expansionSkills
brand positioning research market shareThe main goal for the project is to build a competitive landscape for Gully Klassics and provide an analysis of the competitors. This will involve several different steps for the students, including:
- Researching and identifying direct and indirect competitors in the luxury streetwear market.
- Analyzing the strengths, weaknesses, opportunities, and threats of each competitor.
- Creating a visual representation of the competitive landscape, including market share, target demographics, and brand positioning.
- Providing a detailed analysis of the competitive landscape, highlighting key insights and recommendations for Gully Klassics.
By the end of the project, students should complete the following list of activities:
- A comprehensive list of direct and indirect competitors in the luxury streetwear market.
- SWOT analysis for each competitor.
- Visual representation of the competitive landscape.
- Detailed analysis report with key insights and recommendations for Gully Klassics.
Final deliverables:
- A written report with all research findings, analysis, and recommendations.
- Presentation slides summarizing the competitive landscape and analysis.
Students will have access to tools and resources as well direction and mentoring to complete the project effectively.
Staff will be readily available to assist students and provide guidance into all queries.
About the company
At Gully Klassics, we believe that style and ambition go hand in hand. That's why we've created a luxury streetwear brand that's all about making a statement. Whether you're a go-getter, a trailblazer, or a dreamer, we want to help you look and feel your best as you chase your goals.
Our designs are unique and impactful, capturing the spirit of hustle and determination that defines our customers. We're passionate about quality and attention to detail, so you can trust that every piece in our collection is made with care and precision. From the materials we use to the way our clothing is constructed, we're committed to delivering nothing but the best. We know that fashion is about more than just looking good. It's about feeling confident and empowered, no matter what life throws your way. That's why we're dedicated to creating streetwear that not only turns heads but also elevates your lifestyle. So if you're ready to take your wardrobe to the next level, Gully Klassics is your brand.