B2C Digital Marketing Campaign Strategy for Gully Klassics

The main goal for the project is to develop a B2C digital marketing campaign strategy for Gully Klassics products. This will involve several different steps for the students, including:- Conducting market research to understand the target audience and their preferences.- Creating a comprehensive digital marketing plan that includes social media, email marketing, influencer partnerships, and online advertising.- Developing engaging and creative content to promote Gully Klassics products.- Implementing and monitoring the digital marketing campaign to measure its effectiveness.- Analyzing the campaign's performance and making adjustments as needed to optimize results.

Premium Procurement Research Brief for Gully Klassics Expansion

Objective: As we prepare for our expansion into the U.S. market, your task is to conduct a comprehensive and strategic analysis of potential factories for producing Gully Klassics' luxury streetwear. Your research will help us secure top-tier manufacturing partners for our menswear product line, ensuring the highest standards of quality and exclusivity. This project will provide you with valuable real-world experience in supply chain management and strategic sourcing for a high-end fashion brand.Background: Gully Klassics is a premier streetwear brand based in Toronto, Canada, known for its cutting-edge designs and status-symbol appeal among millennials and Gen Z. Competing with the likes of Amiri, Palm Angels, and Supreme, we are committed to delivering exceptional quality and style. Our U.S. expansion is a pivotal step in our growth, and we need your expertise to streamline our procurement processes.

Advertising and PR Campaign Plan for Gully Klassics in the U.S. Market

The main goal for the project is to create a comprehensive advertising and PR campaign plan to promote Gully Klassics in the U.S. market. This will involve several different steps for the students, including:- Conducting market research to understand the target audience and competitors in the U.S. market.- Developing a creative advertising strategy that aligns with Gully Klassics' brand identity and values.- Creating a PR plan to generate positive media coverage and brand awareness.- Identifying key advertising channels and platforms to reach the target audience effectively.- Setting clear campaign objectives and KPIs to measure the success of the advertising and PR efforts.

International Marketing Plan for Gully Klassics

The main goal for the project is to create an international marketing plan for Gully Klassics to enter the U.S. market with their products. This will involve several different steps for the students, including:- Researching the U.S. market and identifying target demographics and consumer behavior.- Analyzing the competitive landscape and identifying key competitors in the streetwear industry.- Developing a marketing strategy tailored to the U.S. market, including branding, pricing, and distribution channels.- Creating a promotional plan to raise brand awareness and drive sales in the U.S.- Identifying potential partnerships or collaborations with U.S. influencers or retailers.