- Location
- Vancouver, British Columbia, Canada
- Bio
-
I am an enthusiastic marketer, eager to go the extra mile, negotiator, and analytical professional with 15+ years of experience in leading FMCG companies in different geographies, primarily in sales and marketing roles with a focus on the food and beverage industry. In the last 10 years, I've been working in the spirits and wine industry.
- Portals
-
-
Vancouver, British Columbia, Canada
-
- Categories
- Digital marketing Market expansion Sales strategy Event planning Hospitality, tourism & culinary arts
Skills
Socials
Achievements
Latest feedback
Recent projects
HR Best Practices Guide(s) for use by Food Trucks across Canada
Food Trucks are small, independent businesses that lack the infrastructure of their brick-and-mortar restaurant counterparts. The Food Trucks Association aims to develop a full suite of tools to provide a competitive infrastructure and suite of tools and resources that will help Food Trucks to advance their business. The students can decide on one (or more) of the following projects: An employee training manual that will provide best-in-class, interprovincially relevant content to develop and hone soft skills in the areas of customer service, cash handling, special events, teamwork, receptive tourism & hospitality skills. This may also include numeracy, and basic food safety requirements An employer guide that highlights the importance and advantages of hiring a diverse and inclusive workforce, which should also include an employer self-assessment, to provide feedback to the employer for their own training and professional development Other suggested/proposed guides from the students
Marketing Project
Establish a brand visual identity Generate countrywide awareness of our organization Help us to grow our congregation through digital marketing strategies
Work experience
Group Key Account Manager Off Trade
VINOTECA.COM VINUX
Mexico City, Mexico City, Mexico
February 2018 - May 2022
Responsible for managing and executing strategies designed to meet the organization's sales goals across different trades and with the world’s best wineries, including margin improvement and revenue generation. Contribute to creating and implementing annual strategic business plans (JBP) and developing marketing programs.
Head Shopper Marketing Hacker
Shopping Hacks S.A de C.V., Self-employed
Mexico City, Mexico City, Mexico
May 2017 - December 2019
As keen shopper marketing and visual merchandising professional, I create from scratch this boutique food & beverage shopper marketing agency with the ultimate purpose of sharing best practices I’ve learned in global companies to help brands develop strategic go-to-market programs across various disciplines, including BTL, shopper, trade mkt, and category management. We had top brands in our portfolio.
Customer & Trade Marketing Manager
CASA CUERVO - Becle
Mexico City, Mexico City, Mexico
September 2012 - May 2017
Responsible for developing and executing shopper solutions that meet the consumer needs and grow our business, promoting a sustainable and profitable business model for our customers.