Mobile App UI / UX Design & Prototype - PIFit

Our company would like to explore designing a native mobile app prototype for PIFit - a concept that enhances customers' retail experience while changing how digital advertising is delivered to the end-user.Pay It Forward™ (PIFIT) is a patent-pending app that innovates advertising and shopping by allowing users to interact with ads (digital content), resulting in the end-user receiving an instant cash discount (ICD) on their purchase.Driven as a multi-brand cross-promotion platform, PIFit is essentially a B2B2C App. The non-invasive approach to delivering and viewing digital content gets 100% confirmed interaction.What's involved:Conduct background research on existing or comparable modelsIdentify key areas of focus from inception to implementation for the design and build of the mobile app.Learn and use various software design tools such as FigmaCreation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and Android.

Digital Content Creation (Part 2) - PIFit

We would like students to help us with creating content that is aligned with our vision, mission, and sector. We will ensure the student has a clear understanding of what these elements are for our organization. PIFit being a new concept in the advertising sector, needs to have a well thought out approach and entry point. A key focus will be who or which type of clients do we bring on first.Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools.If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.

Media & Marketing - Winter

Our team is looking for a marketing wizard who can help us build brand awareness, create engaging content, drive more consumer traffic, and improve our SEO positioning. Project requirements include:Content Creation: Collaborating with local businesses to create content around the businesses and products on our platformContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our sitePR Generation: Creating engaging content for deployment to prominent media websitesKeyword analysis to determine relevant search terms to our organizationA strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords & Social media requirements to increase the number of followers/likes and sharesUltimately, you will be working on planning and/or content creation for our organization, including video, social media, and other collateral that we can use.

Digital Content

Our company advertises thousands of products online. We hope to revamp our social media and email marketing content to attract more customers.We would like students to help us create content that is aligned with our vision, mission, and sector.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, marketing goals and target market.Researching factors affecting the quality of digital content.Recommending changes to existing digital content and designing new social media posts and emails.Recommending and designing new digital content not already used by our company.Bonus steps in the process would also include:Testing and improving designs based on feedback.