Market Analysis and Strategy Development for EduTutor

EduTutor, a tutoring company, seeks to optimize its resource allocation and marketing strategies to better serve students in need of tutoring services. The project involves researching both qualitative and quantitative data to identify the geographic locations of students who require tutoring, the subjects they need help with, and their willingness to pay for these services. Additionally, the project aims to determine other critical factors that will help EduTutor concentrate its resources effectively. The team will also research various marketing methods used in the tutoring industry, analyze conversion rates, and calculate the return on investment (ROI) for different marketing tools. The ultimate goal is to develop a comprehensive marketing strategy that maximizes customer acquisition and optimizes resource allocation.

Teacher Needs Analysis and Marketing Plan Development

EduTutor aims to better understand the needs of teachers to enhance its services and support. The project involves researching both quantitative and qualitative data to identify the key challenges and requirements of teachers. The goal is to draw meaningful conclusions from this data to inform a targeted marketing plan. This plan will outline strategies to effectively communicate EduTutor's solutions to teachers, ensuring that their needs are met. The project will allow learners to apply their knowledge of data analysis, research methodologies, and marketing principles in a real-world context. Tasks include data collection, analysis, and the development of a comprehensive marketing strategy. Key tasks: - Collect and analyze quantitative data (e.g., surveys, statistics). - Conduct qualitative research (e.g., interviews, focus groups). - Synthesize findings to identify key teacher needs. - Develop a marketing plan based on the research findings.