International Marketing Plan
Our company advertises thousands of products online. We hope to revamp our marketing strategy to attract more customers.We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Researching how customers perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.Provide an international marketing plan
Grant Writing
Our organization is interested in addressing societal issues and supporting social causes. However, we are currently facing funding challenges.We would like to collaborate with students to find and complete grant applications.This will involve several different steps for the students, including:Familiarizing themselves with our vision statement and a project we have defined.Developing a needs statement that characterizes the community problem and justifies the need for our project and funding.Identifying potential sponsors and funding opportunities that are a good fit for our organization and project.Improving the clarity and persuasiveness of our company's grant proposal writing.Bonus steps in the process would also include:Identifying new opportunities for community projects.
Website Development
Our company advertises thousands of products online. We hope to update and revamp our existing website to attract more customers.We would like to work with students to develop a new website that is easy to maintain while providing an appealing interface for users. This can be achieved through common site building tools such as Wix, Webflow, and WordPress.This will involve several different steps for the students, including:Researching different site-building tools and their associated advantages / disadvantages.Conducting a needs analysis to determine which platform is most suitable.Restructure a website, with our assistance in providing the content.Providing training on updating and maintaining the website.Bonus steps in the process would also include:Testing prototypes with customers and refining ideas with feedback.
Social Media Marketing Campaign
Our company advertises thousands of products online. We hope to revamp our social media marketing to attract more customers.We would like to work with students to design a new social media marketing campaign for our company.This will involve several different steps for the students, including:Familiarizing themselves with our company’s products, social media campaign goals and target market.Identifying social media channels and strategies suitable for our company.Planning types of campaign content to create for each channel.Identifying metrics to monitor throughout the campaign.Creating a social media content calendar that outlines important steps in the campaign.Bonus steps in the process would also include:Recommending social media management tools to schedule our content.
Mobile App Port
Our company advertises thousands of products online. We use an app to connect with our customers, and we want to make it compatible with more devices.We would like to collaborate with students to create an ported version of our app in a new technology, so more users can access our services.This will involve several different steps for the students, including:Familiarizing themselves with our platform, products and services.Familiarizing themselves with the features we would like to re-implement in the adapted version.Recreating features for our ported version.Recommending ways to minimize the challenges of app porting.Bonus steps in the process would also include:Testing the new app.
Zahra Zahed Commercial Website Development
The goal of this project is to create a professional and user-friendly commercial website for Zahra Zahed, a brand that requires an online presence to showcase its products and services. The website should be visually appealing, easy to navigate, and optimized for both desktop and mobile devices. The project will involve tasks such as designing the website layout, developing the necessary web pages, integrating e-commerce functionalities, and ensuring the site is SEO-friendly. The team will apply their classroom knowledge of web development, user experience design, and digital marketing to complete this project. The final website should reflect the brand's identity and meet industry standards for commercial websites.
Customized Fitness Plan Development
Will2Well Inc. aims to enhance their personalized fitness and health services by developing customized workout plans and conducting comprehensive fitness assessments. The goal of this project is to create tailored workout plans for different client profiles, ranging from beginners to advanced fitness enthusiasts. The project will involve researching various fitness routines, understanding client needs, and integrating personal training principles. The team will also design a standardized assessment protocol to evaluate clients' fitness levels and track their progress over time. This project will allow learners to apply their knowledge of exercise science, client assessment, and personal training to create practical, real-world solutions.