● Conducted a marketing audit, examining internal metrics and external market dynamics, identifying key strengths, weaknesses, and opportunities through rigorous analysis, improving social media marketing tactics
● Collaborated closely with the client to construct a decision matrix, weighing budgetary constraints against strategic imperatives, ensuring optimal allocation of resources
● Engineered a 12-month strategic implementation roadmap, resulting in a 40% surge in sales, solidifying market presence and fostering sustained customer engagement

● Developed and managed a comprehensive annual budget for the club, ensuring accurate allocation of funds and adherence to financial goals
● Assisted in the development of financial guidelines, ensuring adherence to budgetary constraints and promoting cost-effective practices, leading to successful excursion of three events and five giveaways
● Conducted regular audits of financial transactions, identifying discrepancies, and initiated income and expense analyses to implement corrective actions, ensuring compliance with accounting standards

● Managed an executive team of 5 to organize ED&I initiatives to raise awareness on issues faced by equity-deserving students at DeGroote, achieving a Canadian Business Club of the Year nomination by The Canadian Association of Business Students
● Spearheaded outreach meetings to secure 18 partners including sponsors, staff support, and speakers for events
● Pioneered Health and Wellness Resource packages for incoming first-year students to raise awareness of on-campus support services, enhancing the student experience at McMaster University

● Conducted market research on Toronto youth and devised marketing strategies by leveraging findings in forecasted market trends, maximizing reach and engagement
● Created strategic graphic designs through implementation of target market research, surging 34% in growth of social media followers
● Presented outreach packages to potential partnering businesses and organizations, contributing to the acquisition of 35 organization partners

● Leveraged advanced Microsoft Excel skills to streamline financial processes and improve financial reporting and analysis capabilities, enhancing decision-making and operational efficiency
● Effectively sorted through extensive data, transforming them into actionable insights, and successfully communicated to stakeholders, resulting in a more well-informed strategic planning process
● Conducted bi-weekly reconciliation of bank balance and general ledger accounts to improve accuracy and integrity in financial reporting by 60%

Actively manage a personal investment portfolio, staying informed about financial markets