Communications & Marketing

Our organization is able to offer a virtual internship opportunity for (1 | 2 | 3) marketing students or teams.The primary focus for the student will be:Marketing Communications - Recommend changes to PR materials; create an integrated marketing campaign to bring awareness of our monthly seminars, webinars and help promote small businesses in our ecosystemMarket Research - Investigate our competitive landscape; identify expansion opportunities; identify key messaging for to help us maintain a sustainable startup ecosystem presencePublic Relations - Develop and implement a PR strategy; create collateral, including press releases, and impactful case studies.Strategic Social Media Marketing - Helping us grow our current social media presence and/or other current communication channel(s);to help expand our online presence and increase engagement by creating useable social media and blog posts.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic through search engines and alternate channelsStrategic Social Media Marketing - For the student(s) to help us improve our online presence, reach a wider audience, and effectively promote our brand through compelling content.Other duties the student may complete could include: (indicate other duties as exemplified below)Assist with outbound email marketing campaigns as needed through creation of templates (MailChimp)Content design development, including social posts, blog posts or LinkedIn articles.We will plan to communicate with our virtual intern(s) using these communication tools: (list expected channels - eg. Riipen messaging, company slack, email)Primary contact: Melloney Campbell, Startup Peel Community LeaderSecondary contact: (Name, job title)

Real Adulting 101 - Online Course

Real Adulting 101 (an online, subscription based platform for adult education) would love to bring on your student(s) to develop an online course for our members based on their skill set, education and passions. Some of our courses so far include Investing, Budgets, Real Estate, Sustainability, Home Organization, Therapy, Dealing with Rejection and several more. Depending on the length of the courses (how many lessons are included for the course), there may be time allotted for the development of a course. Courses are created in three steps: Course Curriculum (50% of time, approximately 44 hours), Developing Presentation Breakdown (5% of time, approximately 4 hours), Filming (35% of time, approximately 28 hours) and Wiggle Room/Meetings (10% of time, approximately 8 hours - Mentorship, questions, connecting with other team members for learning, etc.).

Set up Company Accounting Office

The purpose of the project is to help the company establish and strengthen accounting system. The company has Quickbooks and the interns will be working to align banking systems with Quickbooks. Transition financial data from Excel to Quickbooks, prepare the company for internal audit. as well as prepare financial projections and forecasts.

Lean Startup Business Strategy Development

We want to simplify our go-to-market strategy to make our business model more “lean” and reactive to customer feedback. The focus of this project is to identify the root problems that are increasing time and cost allocations across our operations and suggesting actionable solutions. Students should focus on:Mapping our operational processes.Identifying bottlenecks in our systems.Recommending improvements to optimize our organization.

Sales & Operation Improvement

To improve sales and operational performance by conducting activities to enhance all possible areas according to our developed strategic plan. By the end of project, business will have an improved sales & operation efficiencies. For example, faster communication response, reduced sales process, etc.

Genre Fiction Story Development

We are looking for students to help us design, develop, and plot exciting fiction stories.Support for students will include:Weekly mentoring with a developmental editor Training in the use of our collaborative writing softwareGuidance in the mechanics of story-telling and plot developmentStudents will be involved in:Workshopping and developing the plot of a story from start to finishTaking into account the needs of popular or genre fiction in today's marketWorking within a defined and disciplined structure to plot the bookMeeting weekly deadlines and attending weekly editor meetings remotelyStoryboarding or plotting out the action of a story in bullet point formExpanding on bullet point notes to begin the process of turning a plot or an outline into a finished book

Digital Marketing Strategy For a Fashion Inspired Headphones Brand Co

We want students to help us develop an innovative digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us.The main questions we’d like students to help us answer are the following:How should we promote our company?What social media channels should we utilize?What budget is appropriate for advertising?What messaging should we use?What are the best way to promote a membership base community with earning opportunities for marginalized youths and young adults?