Strategic Business Blueprinting
BUS 2285
This experience is designed for learners who are developing skills in crafting strategic business plans tailored to specific company needs. Participants will leverage their understanding of market analysis, financial forecasting, and strategic planning to create actionable business plans. By engaging with real-world projects, learners will refine their ability to translate theoretical knowledge into practical solutions, providing valuable insights and strategies for businesses looking to optimize their operations or explore new opportunities.
23FL Business Plan
Diverse teams of students will act as consultants to your organization and develop a custom business plan.
23WN Business Plan
BUS 2285
Diverse teams of students will act as consultants to your organization and develop a custom business plan.
23WN Advertising, PR, and Promotions
BUS 2283
This course is a skills-based advertising and promotions course offered to second-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. Students will use this opportunity to apply what they've learned for the following: Integrated Marketing Communication Strategy assessment and tactic development for a specific problem, campaign, event or scenario. We would love to partner with a company who has a spring event or promotion campaign that we can build the tactics for.
22FL Advertising, PR, and Promotions
BUS 2283
This course is a skills-based advertising and promotions course offered to second-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. Students will use this opportunity to apply what they've learned for the following: Integrated Marketing Communication Strategy assessment and tactic development for a specific problem, campaign, event or scenario. Inbound and Outbound Promotions Public relations tactics possibly including a press release Traditional media advertising development and budget Digital media (social media) posts and advertising Analysis and development of a comprehensive recommendations
22FL Business Plan
BUS 2285
Diverse teams of students will act as consultants to your organization and develop a custom business plan.
Advertising and Promotions
MKT 2283
This course is a skills-based advertising and promotions course offered to second-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. Students will use this opportunity to apply what they've learned for the following: Integrated Marketing Communication Strategy assessment and plan development for a specific problem, campaign, or scenario - Inbound and Outbound Promotions Situation assessment Target market assessment Company logistical assessment Integrated marketing communication assessment Analysis and development of a comprehensive recommendations
Business Plan
BUS 2285
Diverse teams of students will act as consultants to your organization and develop a custom business plan.
Marketing Review and Recommendations
MKT 1188
This course is an Introduction to Marketing course offered to first-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. This project comes toward the end of the semester after students have learned about the basics of the Marketing Mix. Students will use this opportunity to apply what they've learned for the following: Integrated Marketing Communication Strategy assessment and plan development for a specific problem, campaign, or scenario - Situation assessment Target market assessment Company logistical assessment Integrated marketing communication assessment Analysis and development of a comprehensive report with recommendations
Business Challenge - Recommendations Report
ENG 1168
Diverse teams of students will act as consultants to your organization on a challenge, situation, or specific problem of your choosing!
Integrated Marketing Communication Review and Recommendations
MKT 1188
This course is an Introduction to Marketing course offered to first-year students through the Business Administration Department at our college. The students come from a variety of backgrounds and programs and can offer insight from a mixture of perspectives. This project comes toward the end of the semester after students have learned about the basics of the Marketing Mix. Students will use this opportunity to apply what they've learned for the following: Integrated Marketing Communication Strategy assessment and plan development for a specific problem, campaign, or scenario - Situation assessment Target market assessment Company logistical assessment Integrated marketing communication assessment Analysis and development of a comprehensive report with recommendations