Market Research
Our company advertises thousands of products online. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.We would like to collaborate with students to conduct market research.This will involve several different steps for the students, including:Familiarizing themselves with our company’s values, products and services.Researching our target market and market potential.Researching the industry and competitive landscape.Recommending strategies to improve our positioning, brand, products and services.Bonus steps in the process would also include:Finding the correct people to contact at the various companies
Creative Services for ALF Trading & Technology Corp.
The main goal for the project is to provide ALF Trading & Technology Corp. with a range of creative services including branding, digital advertisement materials, social media posts, logos, and a digital marketing strategy. The project aims to enhance the company's visual identity and online presence, ultimately contributing to its marketing and promotional efforts.
Videographer for tech start-up
Our company wants to explore new ways of sharing our app through social media in the form of storytelling. We would like to collaborate with students to create videos that explain our service. The videos will seek to tell stories of our company’s journey, customer journey and commercials creatively.
Hubspot CRM Contact Management and Research Project
The main goal for the project is to filter and sort existing Hubspot CRM contacts into relevant leads, update contact information for relevant leads or collaboration contacts, and research recent activities in their business or industry trends to facilitate outreach. This will involve several different steps for the learners, including:- Learning about AYD Internet Marketing's existing CRM system and contact management processes.- Filtering and sorting existing contacts in the Hubspot CRM to identify relevant leads and collaboration contacts.- Updating contact information for relevant leads or collaboration contacts.- Researching recent activities in the business or industry trends of the relevant leads to facilitate outreach.
Marketing Strategy & Planning for Medium Public Library
Our Library hosts thousands of patrons every year, online, in-person, at our programs and events and using our resources. We make a concerted effort of media and messaging to reach our patron base, but stand to revamp our marketing strategy in the midst of an institutional communications overhaul planned for next year.The Library seeks 1-2 students to help us build a strategic marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Familiarizing themselves with our current marketing goals and strategies.Familiarizing themselves with our offerings and priorities, to understand who we are and what our goals are.Researching how Salt Spring Islanders perceive our institution and marketing.Recommending new channels and methods we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.
Marketing Plan/Strategy
Graphic Design Academy (GDA) is a new online institution created to teach quality graphic design skills at an affordable price. GDA is starting small, but hopes to get big. We hope to create a marketing strategy to attract customers and demonstrate that we are better than our competition. We want students to help us build a marketing plan to grow and engage our target market.This will involve several different steps for the students, including:Creating initial marketing goals and strategies.Researching how customers may perceive our brand and marketing.Recommending new channels we should use for promotion.Identifying an appropriate budget for advertising.Bonus steps in the process would also include:Recommending updates to our messaging that can better explain our value proposition.
Market Research - Latino Community
Objective: The main objective is to conduct thorough market research on the immigration industry in targeted major cities in Canada and the USA, based on current research priorities (For example: Toronto, New York, etc.). Tasks: Students will identify and catalog potential partners from various sectors, such as:Legal ServicesHousing & Real Estate AgenciesInsurance CompaniesEmployment AgenciesEducation ServicesEtc.Deliverables: A detailed and organized list of potential partners in the targeted cities within the company’s CRM system.A report with insights and recommendations for potential partnerships.Outcome: This project will enhance the company's network and support future collaborations. It is perfect for students looking to make productive use of their spare time while gaining valuable research and data management skills.