Katrin Barilo
Learner
(2)
2
Categories
Market research Marketing strategy Media Education

Skills

Social media 2 Blog posts 1 Communication 1 Content creation 1 Digital content creation 1 Digital marketing 1 Keyword research 1 Marketing 1 Newsletters 1 Search engine optimization 1 Social media content 1 Social media marketing 1 Social media strategy 1 Writing 1

Achievements

Latest feedback

Recent projects

One Small Step Sk
One Small Step Sk
Saskatoon, Saskatchewan, Canada

Level Up Digital Content Creation for OneSmallStepSk.Ca

Positions available: one individual We would like a student to work for 80 hours to help us with creating content that is aligned with our vision, mission, and the work we're doing to connect people in Saskatoon with the work and the real-time needs of non-profits. We will ensure the student has a clear understanding of our organization. We need someone to create blog posts, email newsletters, and other communication to spread the work that we're doing. To accomplish this, we expect the student will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics Evaluate recent successful user-generated campaigns, preferably in our sector Identify media outlets that are most beneficial to share our story Write monthly updates to share with sponsors, our non-profit partners and people who visit the site Ultimately, you will be working on content creation for our organization, including video, social media, and other collateral that we can use as go-to marketing tools. If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student with excellent writing and video skills would be the ideal candidate for this project.

Matches 1
Category Marketing - general + 2
Closed
One Small Step Sk
One Small Step Sk
Saskatoon, Saskatchewan, Canada

Level UP SEO and Social Media Strategy

Positions available: 1 student Our team is looking for three social media marketing wizards who can help us drive more traffic and improve our SEO positioning for our new site: OneSmallStepSk.ca. The primary project requirements include 3 x 80 hours of work to build the following: Keyword analysis to determine relevant search terms to our organization A strategy document to outline: Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Social media requirements to increase the number of followers/likes and shares and to drive traffic to our site Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working to create a strategy that brings more visitors to the work we're doing. We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Creative content for social media, increase our followers on social media, drive traffic to our website, search for the key words to optimize our site's rankings. This is a great project for students to prove their digital marketing expertise to future employers, as the impact of their work on this project can be easily measured and communicated.

Matches 1
Category Marketing - general + 2
Closed

Work experience

Campus Brand Manager
LIVE Competition
Toronto, Ontario, Canada
September 2020 - January 2021

- Utilized Instagram ads to brand LIVE Competition. Personally created email blasts via MailChimp and reached a larger demographic. LIVE received a ~40% increase in student applications due to my outreach.
- Successfully supported the team with strategic offers in establishing relationships with new external partners and sponsors for the competition.
- Managed brand identity for LIVE by creating new campaigns emphasizing brand colours, changing the event theme and mission statements; increased audience engagement by ~60%.

Vice President of Marketing
Ryerson Law Network
Toronto, Ontario, Canada
June 2020 - Current

- Recently promoted to Vice President of Marketing for outstanding performance in social media engagement, leading a team of 5, and providing strategic solutions.
- Gather research and information on optimal posting times, aggregate data in excel to measure growth in engagement, and conduct overall business performance to evaluate insights and find key opportunities.
- Chosen as the Director of Marketing out of 100 people for presenting a self-made marketing campaign and business timeline; currently surpassing the marketing goal by a 150% increase in followers on social media.

Accounting Intern
Mr. Flatbeds Transport Inc.
Richmond Hill, Ontario, Canada
December 2019 - March 2020

- Developed month-end entries and revised balance sheets through QuickBooks.
- Prepared, revised, and ensured accuracy in documentation and invoices to over 150+ clients.
- Utilized analytical skills on previous accounts and tracked overall performance; conducted finalized reports on suggested changes in budgeting, and changes in financial statements.

Education

Bachelor of Science (Honours), Financial Mathematics
Ryerson University
September 2020 - Current
Bachelor of Science (Honours), Biomedical Sciences
Ryerson University
September 2018 - April 2020