Global Sales Strategy

The problem: Global Sensor Systems (GSS) is going B2B with distributors who build commercial vehicles and sell truck parts and accessories. We will continue to sell directly to major cities like the City of Toronto (B2C), but want to focus our resources on creating a trusted distributor network. We are great at collecting leads, but don't know what to do with them! The solution: We need a sales strategy to help our small team manage our leads collected from trade shows and market research. Recommend sales scripts and Email templates Develop an outbound sales strategy Analyze our current process and recommend/implement what we need for customer retention Define our customer journey Advise metrics so we can monitor onboarding and product knowledge adoption Social media strategies for sales support Outbound strategies as we are about to launch a new product

Trade Show Demo- remote control truck with sensor

The main goal of this project is to design something our company can take to trade shows to do live demonstrations. Our company, Global Sensor Systems, manufactures the only automatic reverse braking system for commercial vehicles. We use sensor technology to detect objects in the pathway of a reversing vehicle that, when activated, trigger the truck's air brake system, ultimately stopping the vehicle before a potential collision. We want to create an imitation system for a remote control truck. This can be determined by the students. Whether we do similar technology to our own or imitate the technology- maybe by shutting off the power of the truck when a sensor detects an object behind it (imitating it by applying the brakes)

Next Gen Automatic Reverse Braking System

We have a reliable product that has been on the market for 45 years. Global's automatic reverse braking system was ahead of its time. Now that technology has caught up, it's we are ready to innovate it. We have a conceptual design, surface level cost of supply chain parts, a wish list of objectives, and an estimate of project costs. Based on our current users and their activities, we know we need to leverage the latest technology to gain an advantage in our market. We would like to collaborate with students to apply the latest technology and techniques to our dataset to gather new and exciting insights that our organization can leverage. This may involve: Conduct background research on our existing product and the dataset. Conduct research into the latest AI and ML techniques and how they could be applied to our data. Developing a model which provides some sort of unique outcomes or insights into our data such as recommendation algorithms, predictive analytics, 4G or 5G OR 6G? Rasperry Pi.

Global Market Research

The problem: Global Sensor Systems (GSS) is innovating their product. We deal directly with distributors and fleet managers, but we want to get feedback from the end users: THE DRIVERS. The solution: We need to do market research to better understand what drivers want in a system like ours. The outcome: We have hundreds of systems out there- we have been doing this for 45 years! Do some primary market research and collect feedback from the drivers using our systems!