Afro-Latin Community focused Digital Content Team/Intern

We would like students to help us with creating content that is aligned with our vision, mission, and market. We will ensure the student has a clear understanding of what these elements are for our organization. La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities. To accomplish this, we expect the student(s) will: Write blog articles, email newsletters/sequences and other content pieces on assigned topics; Help create copy and design posters for product and/or event launches; Assist with a social media video launches to promote our organization; Evaluate recent successful user-generated campaigns, preferably in our sector/market; Bring their creativity and ideas to the table and help bring them to life; Identify media outlets and influencers that can create positive coverage of La Connexional and the work that we do. Ultimately, you will be working on content creation for our organization, including video, social media, and other avenues that we can use as go-to marketing tools. The most important social media channels for us are Instagram & Facebook and we're looking to develop our Tiktok account as well. We would provide access to a number of different online tools and we are very open to acquiring new ones to help you achieve your goals. Our handle is @laconnexional across all socials. Give us a follow ! If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you. A student or team with excellent writing, video skills, and creativity would be the ideal candidate for this project.

E-commerce Consulting for ABCL-centric Social Enterprise

We are looking to work with students to help us identify new opportunities to achieve our business goals with our e-commerce merch store (shop.laconnexional.com). 100% of the proceeds from our merch are reinvested back into supporting and building resources for people of ABCL descent. Eventually, we would like a portion of this proceeds to specifically go towards a grant fund that will support students in need. We are extremely open to feedback about user navigation and any other areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our e-commerce business and areas of improvement. We have shared a few high priority goals and desired benefits below to help guide you: - Understanding our ideal target market - Creating a premium user-experience from start to finish for our customers - Evaluating pricing compare to other stores as well as value-proposition of the brand - Create effective customer retention systems such as a membership perk - Primary areas we would like to focus on are: Strategy: Including but not limited to defining/entering new markets, delivering new products/services, defining/designing competitive advantage, evaluating/defining/designing viable business models. Marketing: Including but not limited to defining market channels, designing go-to-market plans, customer acquisition/retention.