Market Expansion & B2B Partnership Strategy

Frank Mortgage is a disruptive technology company transforming the mortgage broker industry in Canada. We are ready to take our business to the next level. Presently we use two main channels for our go-to-market strategy, a B2C and B2B channel! Our company is focused on growing our B2B channel and building a stronger partnership network across Canada. To do so, we need to learn more about our customer's interest in adopting a new technology, to understand what partnerships are most effective. To consider: which partnerships align with our current ones? Where are there buyers that we have yet to reach? What will expansion into new markets cost? What potential competitors exist in new locations?

Market Research - Automation as a new Service

With over ten years of expertise in building custom web and mobile application, Futurify has reached a new dilemma: adapt to the upcoming approach or stay as we are and drop the competitive edge. Our new focus for the next quarter is to penetrate the new market: Business Automation. At its core, Business Automation motivates businesses to adapt to the changes of their industries by replacing outdated processes with automated ones. With that being said, we want to better understand the Business Automation market and audience as well as the overall picture so we can gain the advantages within the industry. The research will include, but not limited to: Business Automation market research Industry size and market potential Competitive landscape Strategic positioning of our brand