DeGroote School of Business - McMaster University

Hamilton, Ontario, Canada

Embark on a transformative journey with second-year MBA graduate learners from DeGroote School of Business, McMaster University, as they immerse themselves in the dynamic realm of Digital Marketing. These budding experts specialize in marketing-oriented web design, search engine marketing, and social media marketing, among other facets. Ready to amplify your digital marketing performance? Collaborate with 3-5 learner groups to receive a meticulously crafted website optimization plan and a dynamic two-week digital advertising campaign. These projects will benefit from close mentorship by Professor Ruhai Wu and seasoned teaching assistants. Who are we looking for? To partake in this collaboration, you need to: Provide access to Google Analytics and digital ad accounts. Allocate a budget ranging from $500 to $1,000. Furnish necessary ad content (text, photo, video) during the project. Who are we NOT looking for? If these criteria are not met, our students won't be able to support you further. Please refrain from sending a match request if you cannot adhere to these prerequisites. Companies with less than 6 months of data available on Google Analytics If we have collaborated together before, we will respectfully decline your request to ensure that students are compliant with plagiarism laws

DeGroote School of Business - McMaster University

Hamilton, Ontario, Canada

The project is to help the company to refine its website and run a digital ad campaign. 1. Web Auditing: The company should be registered on Google Analytics and provide students with access. Based on the data, students will evaluate the company's website in various aspects, including navigation structure, page layout , content , and search engine optimization (SEO) , and provide concrete suggestions to improve the website. 2. Digital Ad Campaign: Students will design a two-week ad campaign for the company. The company decides the campaign objectives and budget. Students will provide campaign plans, including ad channel selection , budget allocation , keywords/target audience settings , the bidding strategy , and detailed ad design suggestions . The company will select one plan, and students will help to execute it. The company needs to provide access to its Google Analytics and digital ad accounts , a budget of $500~$1,000 , and necessary ad content (text, photo, video) during the project.

DeGroote School of Business - McMaster University

Hamilton, Ontario, Canada

The DeGroote School of Business at McMaster University invites employers to collaborate with senior students enrolled in the MBA O734 Supply Chain Management course. These learners are building expertise in supply chain design, management, and optimization. They are equipped with analytical and software tools necessary for solving complex supply chain problems and are learning to align operational and competitive strategies. Throughout this project, students aim to develop solutions that improve coordination, inventory management, and overall supply chain performance. Employers are expected to engage in regular communication with the students, provide necessary project information, offer guidance, attend the final presentation, and give constructive feedback on the students’ work through the Riipen platform.

DeGroote School of Business - McMaster University

Hamilton, Ontario, Canada

The project is to help the company to refine its website and improve its digital advertising performance. Students need to access the company's Google Analytics data and digital advertising data. Based on the Google Analytics data, students will conduct a comprehensive evaluation of the company's website, including the strengths and weaknesses of the website's navigation structure, page layout, content, search engine optimization settings, etc. and will provide concrete suggestions to improve the website. Students will investigate the company's historical advertising performance and propose an implementation plan for a two-week digital ad campaign. The company decides the objectives and the budget of the campaign and will provide the ad content. Students will design keywords/target audience settings, the bidding strategy and the daily ads schedule. The company will select one from the students' plans and execute it. The campaign performance will be counted in students' grades.