Embark on a transformative journey with second-year MBA graduate learners from DeGroote School of Business, McMaster University, as they immerse themselves in the dynamic realm of Digital Marketing. These budding experts specialize in marketing-oriented web design, search engine marketing, and social media marketing, among other facets. Ready to amplify your digital marketing performance? Collaborate with 3-5 learner groups to receive a meticulously crafted website optimization plan and a dynamic two-week digital advertising campaign. These projects will benefit from close mentorship by Professor Ruhai Wu and seasoned teaching assistants. Who are we looking for? To partake in this collaboration, you need to: Provide access to Google Analytics and digital ad accounts. Allocate a budget ranging from $500 to $1,000. Furnish necessary ad content (text, photo, video) during the project. Who are we NOT looking for? If these criteria are not met, our students won't be able to support you further. Please refrain from sending a match request if you cannot adhere to these prerequisites. Companies with less than 6 months of data available on Google Analytics If we have collaborated together before, we will respectfully decline your request to ensure that students are compliant with plagiarism laws

MBA student-consultants will assess an organizational processes and propose an alternative process for optimal productivity and efficiency.

The DeGroote School of Business at McMaster University invites employers to collaborate with senior students enrolled in the MBA O734 Supply Chain Management course. These learners are building expertise in supply chain design, management, and optimization. They are equipped with analytical and software tools necessary for solving complex supply chain problems and are learning to align operational and competitive strategies. Throughout this project, students aim to develop solutions that improve coordination, inventory management, and overall supply chain performance. Employers are expected to engage in regular communication with the students, provide necessary project information, offer guidance, attend the final presentation, and give constructive feedback on the students’ work through the Riipen platform.

Students will apply state-of-the-art techniques to assess an existing business processes of your choice. They will develop a proposal to redesign your chosen process for optimal productivity and efficiency.