Digital Marketing Strategy

We want students to help us develop a digital marketing strategy to grow and engage our target market. We’d like to know how we can maximize different channels and what will work best for us. The main questions we’d like students to help us answer are the following: How should we promote our company? What social media channels should we utilize? What budget is appropriate for advertising? What messaging should we use?

AI Wellness Tools Market Research

Project: Human City is seeking a team of learners to conduct comprehensive research on self-help and wellness AI tools available in the North American and global markets. The goal of this project is to identify and analyze the current landscape of AI-driven wellness applications, focusing on their features, user engagement, effectiveness, and market penetration. The research will help Project: Human City understand the competitive environment and potential gaps in the market that could be leveraged for future development. Learners will apply their knowledge of market research methodologies, data analysis, and AI technology to produce a detailed report. Key tasks include: - Identifying and cataloging existing AI wellness tools. - Analyzing the features and functionalities of these tools. - Assessing user reviews and engagement metrics. - Evaluating market trends and potential opportunities.

Lotus Learning Mobile App Development

Project: Human City is seeking a team of learners to develop a mobile version of their existing web application, Lotus Learning. The current web app is designed to provide users with an interactive and engaging learning experience. However, to reach a broader audience and enhance accessibility, a mobile version is essential. The goal of this project is to create a user-friendly mobile app that mirrors the functionality and design of the web app while optimizing it for mobile devices. This project will allow students to apply their knowledge of mobile app development, user interface design, and backend integration. The team will work closely with Project: Human City to ensure that the mobile app meets the company's standards and user expectations.

Co-Quest Mobile App Development

Project: Human City is seeking a team of learners to develop a mobile version of their existing web application, Co-Quest. Co-Quest is an interactive platform designed to engage users in community-building activities and quests. The current web app has been successful, but there is a growing demand for a mobile version to enhance accessibility and user engagement. The goal of this project is to create a mobile app that mirrors the functionality of the web app while providing an intuitive and seamless user experience on both iOS and Android devices. This project will allow learners to apply their knowledge of mobile app development, user interface design, and software engineering principles. Key objectives include: - Translating the existing web app features to a mobile platform. - Ensuring cross-platform compatibility (iOS and Android). - Maintaining a consistent user experience with the web app. - Implementing responsive design and intuitive navigation.

SpotStitch Mobile App Development

Project: Human City is seeking a team of learners to develop a mobile version of their existing web application, SpotStitch. SpotStitch is a platform designed to help users discover and share urban art and cultural spots within cities. The current web app allows users to upload photos, leave reviews, and create personalized maps of their favorite spots. The goal of this project is to create a mobile app that mirrors the functionality of the web app, providing a seamless and intuitive user experience on both iOS and Android devices. This project will enable learners to apply their knowledge of mobile app development, user interface design, and backend integration. The mobile app should be user-friendly, visually appealing, and maintain the core features of the web app while optimizing for mobile use.

SpotStitch Algorithm Builder

Project: Human City is seeking to develop an algorithm builder for their social media app, SpotStitch. The goal of this project is to create a user-friendly tool that allows social media users to design and customize their own algorithms for content curation and recommendation. This will empower users to have more control over the content they see, enhancing their overall experience on the platform. The project will involve understanding user needs, designing an intuitive interface, and implementing the backend logic to support user-generated algorithms. The team will need to apply their knowledge of software development, user experience design, and data algorithms to successfully complete this project. Key points: - Develop a user-friendly algorithm builder for SpotStitch. - Enhance user control over content curation and recommendation. - Apply software development, UX design, and data algorithm skills. - Understand and incorporate user needs into the design.

City Layer UI/UX Enhancement

Project: Human City is seeking to enhance the user interface (UI) and user experience (UX) of their app, City Layer. City Layer is a work management and service delivery interface designed for urban environments. The current interface needs improvements to better serve city administrators and service providers, making it more intuitive and efficient. The goal is to create a seamless, user-friendly experience that facilitates the management of city services and resources. This project will involve analyzing the existing UI/UX, identifying pain points, and implementing design improvements based on user feedback and best practices in UI/UX design. Key points: - Analyze the current City Layer app interface. - Identify areas for improvement in UI/UX. - Implement design changes to enhance usability. - Ensure the new design aligns with user needs and industry standards.

City Layer Brand Design

Project: Human City is seeking a team of learners to conduct a comprehensive brand design for our web and mobile application, "City Layer." This app is designed to enhance city service delivery and streamline internal organizational management. The goal of this project is to create a cohesive and visually appealing brand identity that resonates with our target audience and effectively communicates the app's purpose. The project will involve designing a logo, selecting a color palette, and creating brand guidelines that can be consistently applied across various platforms. The learners will have the opportunity to apply their classroom knowledge in graphic design, user experience, and marketing to develop a professional and impactful brand for City Layer.

Optimal Business Placement Map Using Open City Data

Project: Human City aims to leverage open city data to develop a map program that identifies optimal business locations. The goal is to create a tool that helps entrepreneurs and business owners make informed decisions about where to establish their businesses, such as placing a restaurant near a park or other amenities. By analyzing various open data sets, such as demographic information, traffic patterns, and proximity to amenities, the map will provide visual and data-driven insights. This project will allow learners to apply their knowledge of data analysis, geographic information systems (GIS), and software development to solve real-world problems. The end product will be a user-friendly, interactive map that highlights potential business hotspots based on the analyzed data.

High-Altitude Internet Balloon Design

Project: Human City aims to bridge the digital divide by providing internet access to remote and underserved areas. The goal of this project is to design a high-altitude hot air balloon capable of broadcasting internet signals while maintaining a relatively geo-fixed position to ensure consistent ground connection. The balloon must be able to withstand high-altitude atmospheric conditions, including low temperatures and high winds. The design should also consider energy efficiency, possibly incorporating solar panels or other renewable energy sources to power the broadcasting equipment. This project provides an opportunity for learners to apply their knowledge in aerodynamics, materials science, and telecommunications. Key objectives include: - Designing a balloon structure that can remain stable at high altitudes. - Ensuring the balloon can maintain a geo-fixed position. - Developing a reliable internet broadcasting system. - Incorporating sustainable energy solutions.

Lotus Learning App Development and Trajectory Mapping

Project: Human City is seeking a team of learners to manage the development of its innovative mobile and web application, Lotus Learning. The goal of this project is to create a user-friendly educational platform that enhances learning experiences through interactive features and seamless navigation. The team will be responsible for both the technical development and strategic planning of the app. This includes coding, designing the user interface, and ensuring the app is responsive across various devices. Additionally, the team will map out the product's development trajectory by creating a comprehensive report that itemizes each development step, from initial concept to final deployment. This project offers a valuable opportunity for learners to apply their classroom knowledge in software development, project management, and strategic planning.

SpotStitch Development and Trajectory Mapping

Project: Human City is seeking a team of learners to manage the development of its mobile and web app, SpotStitch, a social media platform designed to enhance urban living experiences. The project aims to refine the app's user interface, improve functionality, and ensure seamless integration across mobile and web platforms. Additionally, the team will be responsible for mapping out the product's development trajectory, providing a comprehensive report that itemizes each development step. This project offers an excellent opportunity for learners to apply their classroom knowledge in software development, project management, and user experience design to a real-world application. The goal is to create a robust, user-friendly app that meets the needs of urban dwellers while providing a clear roadmap for future development.

CoQuest Development and Trajectory Mapping

Project: Human City is seeking a team of learners to manage the development of its innovative mobile and web application, CoQuest. The goal of this project is to create a seamless user experience for CoQuest, which aims to enhance urban living through interactive quests and city exploration. The team will be responsible for both the technical development and strategic planning of the app. This includes coding, user interface design, and ensuring cross-platform functionality. Additionally, the team will map out the product's development trajectory, providing a comprehensive report that itemizes each development step. This project offers an excellent opportunity for learners to apply their classroom knowledge in software development, project management, and strategic planning.

Business Financing Analysis for Lotus Learning App

Project: Human City is seeking to analyze the business financing opportunities for their educational app, Lotus Learning. The goal of this project is to identify and evaluate various funding sources that could support the app's growth and development. This includes exploring traditional financing options such as loans and venture capital, as well as alternative funding methods like grants and crowdfunding. The project will require a comprehensive market analysis to understand the current financial landscape and identify potential investors or funding bodies that align with the app's mission and objectives. The team will also need to assess the feasibility and potential impact of each financing option on the app's long-term sustainability and scalability. Key tasks include: - Conducting a market analysis to identify potential funding sources. - Evaluating the pros and cons of various financing options. - Developing a strategic plan for approaching potential investors or funding bodies. - Creating a financial forecast to demonstrate the app's growth potential.

Business Financing Analysis for SpotStitch

Project: Human City is seeking to analyze the business financing opportunities for their social media platform, SpotStitch. SpotStitch aims to connect users through shared interests and activities, and the company is looking to expand its financial resources to support growth and development. The goal of this project is to identify and evaluate various financing options, including venture capital, angel investors, crowdfunding, and traditional loans. The project will involve researching potential investors, analyzing the pros and cons of each financing method, and providing recommendations based on the findings. This analysis will help Project: Human City make informed decisions about the best financing strategies to pursue for SpotStitch.

Business Financing Analysis for Co-Quest App

Project: Human City is seeking to analyze the business financing opportunities for their innovative app, Co-Quest. Co-Quest is designed to enhance urban living by connecting users with local events, activities, and community projects. The goal of this project is to identify and evaluate potential financing options that can support the app's growth and sustainability. This includes exploring venture capital, angel investors, crowdfunding platforms, and government grants. The analysis will help Project: Human City make informed decisions on the most viable financing routes to pursue, ensuring the app's long-term success and impact on urban communities. Key points: - Understand the current financial landscape for tech startups. - Identify potential investors and funding sources. - Evaluate the pros and cons of each financing option. - Provide strategic recommendations for securing funding.

Environmental Sensor Suite Literature Review

Project: Human City aims to develop a comprehensive suite of sensors designed to monitor and model environmental conditions within urban areas. The goal of this project is to conduct a thorough literature review and compile a detailed report summarizing the various data points being collected globally, as well as the methods and tools used for this data collection. This will help Project: Human City understand the current landscape of environmental monitoring technologies and identify best practices and innovative approaches. The project will involve researching academic papers, industry reports, and case studies to gather relevant information. The final report will serve as a foundational document to guide the development of the sensor suite.

Evaluation and Enhancement of Co-Quest Project Management Tools

Project: Human City seeks to improve the user experience and functionality of its app, Co-Quest, which is designed for the creation and management of co-ops. The current project management tools within the app need a thorough review to identify strengths, weaknesses, and areas for enhancement. The goal is to ensure that these tools meet the needs of users effectively and efficiently. The project involves analyzing existing features, comparing them with industry standards, and providing actionable recommendations for improvement. This will help Project: Human City to better serve its user base and stay competitive in the market. Key tasks include: - Conducting a comprehensive review of the current project management tools in Co-Quest. - Comparing these tools with similar features in other leading project management apps. - Gathering user feedback to understand pain points and areas for improvement. - Providing a detailed report with recommendations for enhancements.

Evaluation and Enhancement of Co-Quest Project Management Tools

Project: Human City is seeking a comprehensive review of the project management tools available on their app, Co-Quest. The goal is to assess the current functionalities, usability, and overall effectiveness of these tools in aiding the creation and management of projects. The team will need to identify strengths, weaknesses, and areas for improvement. This project will provide learners with the opportunity to apply their knowledge of project management principles and software evaluation techniques. The outcome will help Project: Human City enhance their app to better serve its users, ensuring it meets industry standards and user expectations. Key tasks include: - Conducting a detailed analysis of existing project management tools on Co-Quest. - Comparing these tools with industry-leading project management software. - Gathering user feedback through surveys or interviews. - Identifying gaps and proposing enhancements.

Wellness AI Fitness Metrics Dashboard

Project: Human City is developing a Wellness AI aimed at enhancing user well-being through fitness and other wellness elements. The goal of this project is to assess how various fitness metrics and wellness elements can be effectively measured and displayed to the user. The project will involve researching existing fitness metrics, identifying key wellness elements, and designing a user-friendly dashboard that integrates these metrics. The team will need to ensure that the dashboard is intuitive, visually appealing, and provides actionable insights to users. This project will allow learners to apply their knowledge of data analysis, user interface design, and wellness concepts to create a practical tool that can be used in real-world applications.

User Activity Visualization Dashboard for Project: Human City

Project: Human City aims to enhance urban living through innovative digital solutions. Currently, the company lacks a comprehensive system to visualize and understand user activity across its digital products. The goal of this project is to review the existing digital products and develop an internal admin dashboard that can effectively visualize user activity. This dashboard will help the company make data-driven decisions to improve user experience and engagement. The project will involve analyzing user data, designing intuitive visualizations, and integrating these visualizations into a user-friendly dashboard. The team will need to ensure that the dashboard is secure, scalable, and easy to maintain. Key points: - Review existing digital products to understand user activity data. - Design and develop visualizations to represent user activity. - Integrate visualizations into an internal admin dashboard. - Ensure the dashboard is secure, scalable, and maintainable.

Smart City IoT Integration Study

Project: Human City is conducting a comprehensive study on the Internet of Things (IoT) systems currently utilized by urban environments. The goal is to identify opportunities for integrating these systems to enhance city management and improve the quality of life for residents. The project will involve analyzing existing IoT data from various city departments such as transportation, utilities, and public safety. Learners will apply their classroom knowledge of IoT, data analytics, and urban planning to assess the effectiveness of current systems and propose integrated solutions. The study aims to provide actionable insights that can help cities optimize their IoT infrastructure for better coordination and efficiency. Key tasks include: - Reviewing and summarizing existing IoT systems used by cities. - Analyzing data derived from these systems to identify patterns and inefficiencies. - Proposing integrated IoT solutions that can enhance city operations. - Creating a detailed report with recommendations for city planners and policymakers.

Recreational Sports League Platform Assessment

Project: Human City offers free recreational leagues through their app Co-Quest and provides educational resources for supporting roles via their app Lotus Learning. The goal of this project is to assess the effectiveness of Co-Quest in facilitating recreational sports leagues. Learners will evaluate the user experience, functionality, and overall performance of the app. They will also analyze how well Lotus Learning supports users in understanding and executing their roles within the leagues. This project will allow learners to apply their knowledge in app evaluation, user experience design, and educational resource assessment. Key tasks include: - Conducting user experience testing on Co-Quest. - Evaluating the functionality and performance of Co-Quest. - Analyzing the educational content and usability of Lotus Learning. - Providing recommendations for improvements based on findings.

Security Audit for Lotus Learning App

Project: Human City is seeking a comprehensive review of the security protocols and potential vulnerabilities in their educational app, Lotus Learning. The app is designed to provide an interactive learning experience for users, and ensuring its security is paramount to protect user data and maintain trust. The goal of this project is to identify any weaknesses in the current security setup and recommend improvements. This project will allow learners to apply their knowledge of cybersecurity principles, network security, and software vulnerabilities. The tasks will include reviewing existing security measures, conducting vulnerability assessments, and suggesting actionable enhancements to bolster the app's security. Key tasks include: - Reviewing current security protocols and policies. - Conducting a vulnerability assessment of the app. - Identifying potential security threats and weaknesses. - Recommending improvements to enhance security.

SpotStitch Security Audit

Project: Human City is seeking a comprehensive review of the security protocols and vulnerabilities for our app, SpotStitch. The goal of this project is to ensure that SpotStitch is secure against potential threats and adheres to best practices in cybersecurity. The team will be tasked with identifying any existing vulnerabilities, assessing the effectiveness of current security measures, and recommending improvements. This project will provide learners with the opportunity to apply their knowledge of cybersecurity, risk assessment, and software development to a real-world application. The tasks will include a thorough analysis of the app's codebase, penetration testing, and the evaluation of user authentication processes. Key points: - Identify existing vulnerabilities in the SpotStitch app. - Assess the effectiveness of current security measures. - Recommend improvements to enhance app security. - Apply classroom knowledge of cybersecurity and risk assessment.

Security Audit for Co-Quest App

Project: Human City is seeking a comprehensive security review of its mobile application, Co-Quest. The app, designed to facilitate urban exploration and community engagement, must ensure user data is protected and the system is resilient against potential threats. The goal of this project is to identify and document any security vulnerabilities within the app, assess the effectiveness of current security protocols, and recommend improvements. This project will provide learners with the opportunity to apply their knowledge of cybersecurity, software development, and risk assessment in a real-world context. The tasks will include reviewing the app's codebase, testing for common vulnerabilities, and evaluating the app's compliance with industry security standards. Key tasks include: - Conducting a thorough code review to identify potential security weaknesses. - Performing penetration testing to uncover vulnerabilities. - Evaluating the app's current security protocols and their effectiveness. - Researching and recommending best practices for mobile app security.

Human City Membership Development

Project: Human City aims to modernize urban technological capacities and services by offering cities specialized memberships that facilitate smart city development. The goal of this project is to create a user-friendly, secure, and efficient online portal where city officials can manage their Human City memberships. The portal will provide access to resources, tools, and analytics that support smart city initiatives. This project will allow learners to apply their knowledge in web development, user experience design, and cybersecurity to create a functional and impactful solution. The portal should be intuitive, scalable, and capable of handling sensitive data securely. Key objectives include: - Developing a responsive web interface for city officials to manage memberships. - Integrating data analytics tools to provide insights on smart city initiatives. - Ensuring robust security measures to protect user data. - Creating a user-friendly experience that simplifies navigation and access to resources.

Sustainable Infrastructure Integration Plan

Project: Human City aims to enhance its internal infrastructure to better support environmental projects on its platform, Co-Quest, and educational systems on Lotus Learning. The goal is to integrate sustainable practices and improve project management for community-based environmental initiatives such as community gardens, microgrids, and food processing co-ops. The project will involve a comprehensive review of current systems, identification of gaps, and formulation of a strategic plan to address these gaps. This will enable Project: Human City to more effectively support and scale its environmental projects, fostering greater community engagement and sustainability. Key tasks include: - Reviewing existing infrastructure and educational systems. - Identifying areas for improvement in sustainability and project management. - Outlining a detailed integration plan for sustainable practices. - Proposing enhancements to support community-based environmental projects.

Optimizing Crowd Work Sourcing and Onboarding Processes

Project: Human City has developed an ecosystem for open work on projects, programs, and co-ops through their work direction app, Co-Quest, and learning management system, Lotus Learning. The goal of this project is to optimize public crowd work sourcing methods and onboarding processes for these platforms. The current methods need to be evaluated and improved to enhance efficiency, user experience, and overall effectiveness. This project will provide HR students with the opportunity to apply their classroom knowledge in human resource management, recruitment, and onboarding to a real-world scenario. The team will analyze existing processes, identify bottlenecks, and propose actionable improvements. Key objectives include: - Evaluating current crowd work sourcing methods. - Analyzing onboarding processes for project, program, and co-op roles. - Proposing optimized strategies for sourcing and onboarding.

Inclusive Workplace Training Program Development

Project: Human City is committed to fostering an inclusive and supportive work environment for all employees, including those with disabilities. The goal of this project is to collaborate with our team to develop a comprehensive disability-focused training program for our organization’s employees. This training program aims to educate employees on best practices for inclusivity, accessibility, and support for colleagues with disabilities. Additionally, the project involves reviewing existing internal policies and recommending enhancements to ensure they align with the principles of inclusivity and accessibility. By the end of this project, learners will have created a training module and a set of policy recommendations that will help Project: Human City maintain a more inclusive workplace.