Working with this group was a delight from beginning to end. They delivered practical, useful and well thought-out results. The process showed that they listened and heard the input from us, and adapted their project to suit the needs of our non-profit. The professor and the students showed an authentic desire to help, and I was very impressed with the final product. I've been able to incorporate their deliverables into our work process to elevate our ability to serve our student base.

The DeGroote students researched and recommended features and content for a Climate Change Impact Planning software product prototype. They provided clear and logical insight about modern user trends (especially for the younger demographic) that substantially altered our initial design direction. Based on early discoveries by them, we altered the project focus to include a study on gamification and mobile app approaches to improve user experience. We believe that their insight and creativity, backed up by solid research and communication, will substantially clarified and improve our prototype's UX. The students demonstrated enthusiasm, research skills, creativity and insight throughout the project, and that quality was evident when they presented their final report. They were always pleasant, professional, keen to understand our project goals and objectives, and willing to go the extra mile to help achieve them. Overall the team's result was of real value, and will be put to use as we continue to design our prototype. I highly recommend their work.

A fantastic experience! Educational, productive and enlightening. I learned things about my own business that I didn't even know.

Great interaction with both professor and students. The whole project was well organized by the professor and students were very diligent in their work, meetings and deliverables. My interaction with them was very positive and their final deliverable really made an impact on my company.

This was a fantastic experience all around and I highly recommend other businesses try this option.

Working with Diego and his students has been an absolute delight, and I cannot express enough how impressed I am with their first-class service. Their professionalism was evident from the outset, making the entire process seamless and enjoyable. They were informative and incredibly helpful, offering valuable insights that significantly benefited our organization. Their commitment to excellence was particularly evident in implementing our Google Ads marketing strategy, which has proven highly effective for our business. We consider ourselves extremely fortunate to have worked with such a dedicated and skilled group, and I am confident they would bring immense value to any project or collaboration.

We had an incredible experience working with DeGroute, the instructor Paula Lanza, and the students. Paula had the students prepped to complete a very successful marketing campaign that exceeded our expectations. We hope to work with Paula and her students again for another rewarding project.

We worked with the students of DeGroote School of Business in the Fall of 2023 on our Digital Advertising project. We had multiple groups of students working in teams to compete for the opportunity to put their final projects to the test by running a 2 week digital advertising campaign with a budget of $500. We met the all of the teams several times as they developed their unique proposals. All of the presentations showed creativity in their variety of proposals. No group presented the same solution as any other. Some the final presentations showed incredible Powerpoint and graphic design skills. It was tough to chose one proposal to grant the digital advertising campaign. The students showed great interest in our brand and a level of professionalism we would not have expected from students who were not already working in the industry. I highly recommend working with this educator, her students, and the DeGroote School of Business.

My first time working with university educators and classes. I didn't really know what to expect from the semester and the results. The course schedule and time requirement estimates were accurate. Its a lot of reading/presenting similar reports/presentations. Happy with the results.

I had a great experience working with Rehab and his group of students. They were very professional, and knew very well their subject. They helped me a lot for my company and brand awareness. Thank you !

This was a great opportunity for Mi BOWL to access knowledgeable educators and students. Thank you for all your help!

Dr. Wu and his class were great to work with, and I learned a lot as well! They were very responsive and provided additional materials to help us with our future campaigns.

I cannot recommend Dr. Wu and both his undergraduate and graduate programs. This is my second time working with him this semester. Under his tutelage and with the help of his students, my business saw tangible results in terms of marketing. I'm quite happy to report that our Google Ads campaign that only ran for 2 weeks resulted in 10-12 sales in one weekend. They gave me the tools and skills I needed in order to continue these Ads on my own. I can't recommend Dr. Wu enough and look forward to working with him again.

Thank you Dr. WU for this very well-prepared course and knowledgeable students! Highly recommend for any business.

The students did a great job, however, it was rudimentary in nature as this was research we had already completed. We were hoping to get recommendations and more suggestions for implementation.

Professor Ali Reza's involvement and support throughout the internship process were exceptional and significantly contributed to the success of the program. Professor demonstrated a strong ability to guide and mentor the interns, ensuring that they were well-prepared to contribute effectively. His dedication to the professional growth of his students is commendable. It was a pleasure to work with him, and we look forward to potential future collaborations.

I had an excellent experience collaborating with the educators of the Business Process Management (MBA) program at the DeGroote School of Business on the Operational Procedures Documentation project. The guidance and support provided by the educators were instrumental in ensuring a seamless and productive collaboration. Their ability to facilitate a meaningful connection between theoretical concepts and practical application greatly enhanced the overall value of the project. I sincerely appreciate the effort and dedication the educators put into this program and look forward to future opportunities to work together. Thank you for your commitment and excellence!

Professor Diego Figueiredo and the students did a phenomenal job on the project. They came up with beautiful presentations, creative, and executed on the campaigns in spite of several technical challenges. I learned a lot and am very grateful for the opportunity to collaborate with the on the engagement.

great team, happy with their suggestions and work ethic

I had the pleasure of working with the student team from the Business Process Management course at DeGroote School of Business, McMaster University, on a project to enhance operations and guidelines for my small business. I was thoroughly impressed with both the professionalism and dedication of the team, as well as the guidance provided by Dr. Ali throughout the process. Thank you very much!