DeGroote School of Business - McMaster University
Hamilton, Ontario, Canada
Lana Burchell
Managing Director
May 8, 2024
Experience Feedback
I cannot recommend Dr. Wu and both his undergraduate and graduate programs. This is my second time working with him this semester. Under his tutelage and with the help of his students, my business saw tangible results in terms of marketing. I'm quite happy to report that our Google Ads campaign that only ran for 2 weeks resulted in 10-12 sales in one weekend. They gave me the tools and skills I needed in order to continue these Ads on my own. I can't recommend Dr. Wu enough and look forward to working with him again.
Web Auditing & Digital Ad Campaign Solutions from Graduate Students
DeGroote School of Business - McMaster University
Website Development
Steve's Tea Company & Tearoom
Mark Peck
Founder/CEO
April 28, 2024
Experience Feedback
Dr. Wu and his class were great to work with, and I learned a lot as well! They were very responsive and provided additional materials to help us with our future campaigns.
Web Auditing & Digital Ad Campaign Solutions from Graduate Students
DeGroote School of Business - McMaster University
Website Audit and Digital Marketing Campaign
Children's Dream Adventures
Diana Chu
She / Her
Business Development Manager
April 27, 2024
Experience Feedback
This was a great opportunity for Mi BOWL to access knowledgeable educators and students. Thank you for all your help!
Web Auditing & Digital Ad Campaign Solutions from Graduate Students
DeGroote School of Business - McMaster University
Social Media Marketing Campaign
Mi Bowl Meal
Severine Meimoun
CEO
April 26, 2024
Experience Feedback
I had a great experience working with Rehab and his group of students. They were very professional, and knew very well their subject. They helped me a lot for my company and brand awareness. Thank you !
Digital Marketing
DeGroote School of Business - McMaster University
Marketing Strategy
Event More
Chloe Hau
She / Her
Chief Operating Officer
December 24, 2023
Experience Feedback
My first time working with university educators and classes. I didn't really know what to expect from the semester and the results. The course schedule and time requirement estimates were accurate. Its a lot of reading/presenting similar reports/presentations. Happy with the results.
Digital Marketing
DeGroote School of Business - McMaster University
SEO Strategy
GOAT Vintage
Annamarie von Firley
She / Her
Founder and CEO
December 21, 2023
Experience Feedback
We worked with the students of DeGroote School of Business in the Fall of 2023 on our Digital Advertising project. We had multiple groups of students working in teams to compete for the opportunity to put their final projects to the test by running a 2 week digital advertising campaign with a budget of $500. We met the all of the teams several times as they developed their unique proposals. All of the presentations showed creativity in their variety of proposals. No group presented the same solution as any other. Some the final presentations showed incredible Powerpoint and graphic design skills. It was tough to chose one proposal to grant the digital advertising campaign. The students showed great interest in our brand and a level of professionalism we would not have expected from students who were not already working in the industry. I highly recommend working with this educator, her students, and the DeGroote School of Business.
Digital Marketing
DeGroote School of Business - McMaster University
Digital Marketing Strategy for Adventuretown Toy Emporium's new product Fledglings' Flight
Adventuretown Toy Emporium
Suzanne Winlove-Smith
Ceo, Founder
December 20, 2023
Experience Feedback
We had an incredible experience working with DeGroute, the instructor Paula Lanza, and the students. Paula had the students prepped to complete a very successful marketing campaign that exceeded our expectations. We hope to work with Paula and her students again for another rewarding project.
Digital Marketing
DeGroote School of Business - McMaster University
The Clean Divorce - Marketing, Social media strategy
The Clean Divorce
Donovan Martin
CEO
December 20, 2023
Experience Feedback
Working with Diego and his students has been an absolute delight, and I cannot express enough how impressed I am with their first-class service. Their professionalism was evident from the outset, making the entire process seamless and enjoyable. They were informative and incredibly helpful, offering valuable insights that significantly benefited our organization. Their commitment to excellence was particularly evident in implementing our Google Ads marketing strategy, which has proven highly effective for our business. We consider ourselves extremely fortunate to have worked with such a dedicated and skilled group, and I am confident they would bring immense value to any project or collaboration.
Digital Marketing
DeGroote School of Business - McMaster University
Marketing The Daily Scrum News Website Using Google Search Ads
The Daily Scrum News
Kristine Beese
CEO
June 27, 2023
Experience Feedback
This was a fantastic experience all around and I highly recommend other businesses try this option.
Digital Marketing
DeGroote School of Business - McMaster University
Improve our website and create a digital ad campaign
Untangle Money
Nikolas Zetouni
CEO
April 18, 2023
Experience Feedback
Great interaction with both professor and students. The whole project was well organized by the professor and students were very diligent in their work, meetings and deliverables. My interaction with them was very positive and their final deliverable really made an impact on my company.
Digital Marketing
DeGroote School of Business - McMaster University
Digital Content Creation
Next Gen EduCare
Heather Jeffery
Founder/Creative Lead
April 18, 2022
Experience Feedback
A fantastic experience! Educational, productive and enlightening. I learned things about my own business that I didn't even know.
Digital Marketing
DeGroote School of Business - McMaster University
Advertising Strategy Plan - Re4m Design and Fabrication
Re4m Design and Fabrication Inc
Nicholas Kellett
Founder & CEO, Deploy Solutions
December 8, 2019
Experience Feedback
The DeGroote students researched and recommended features and content for a Climate Change Impact Planning software product prototype.
They provided clear and logical insight about modern user trends (especially for the younger demographic) that substantially altered our initial design direction.
Based on early discoveries by them, we altered the project focus to include a study on gamification and mobile app approaches to improve user experience. We believe that their insight and creativity, backed up by solid research and communication, will substantially clarified and improve our prototype's UX.
The students demonstrated enthusiasm, research skills, creativity and insight throughout the project, and that quality was evident when they presented their final report. They were always pleasant, professional, keen to understand our project goals and objectives, and willing to go the extra mile to help achieve them.
Overall the team's result was of real value, and will be put to use as we continue to design our prototype. I highly recommend their work.
Sustainability Management Consultancy
DeGroote School of Business - McMaster University
Recommend features and content for a Climate Change Impact Planning software product
Deploy Solutions
Randy Kay
Coordinator
March 16, 2019
Experience Feedback
Working with this group was a delight from beginning to end. They delivered practical, useful and well thought-out results. The process showed that they listened and heard the input from us, and adapted their project to suit the needs of our non-profit. The professor and the students showed an authentic desire to help, and I was very impressed with the final product. I've been able to incorporate their deliverables into our work process to elevate our ability to serve our student base.
Sustainability Management Consultancy
DeGroote School of Business - McMaster University
Aligning working groups to create Impact at McMaster
Ontario Public Interest Research Group (OPIRG) McMaster