MacEwan University

Edmonton, Alberta, Canada

Fourth-year Human Resources Management students will research, analyze, evaluate and develop strategic responses to a variety of current and emerging HR topics affecting organizations. Students will also develop professional competencies such as problem-solving, technological agility and collaborative teamwork. 

MacEwan University

Edmonton, Alberta, Canada

Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.

MacEwan University

Edmonton, Alberta, Canada

Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.

MacEwan University

Edmonton, Alberta, Canada

Collaborating within small teams, 3rd and 4th-year business students will analyze your business and provide recommendations on navigating international trade and commerce. Relevant issues or challenges could be related to global import/export procedures and documentation, foreign exchange pricing and quotations, government and private export assistance, international bank financing, export/import shipping logistics management, etc.