Marketing Research
10973
Are you looking for support with the marketing needs for your business or non-profit? We may be able to assist! For Winter 2025, we have third and fourth-year marketing students, who will work in teams work to tackle your company's marketing needs. Please note: Your acceptance in this project does not guarantee that a team will select your organization. We will be contacting each organization to ensure that the scope of the project fits the requirements of this class.
Contemporary Organizational Behaviour & Theory
11132, 10979, 11261
Students are equipped with a robust understanding of contemporary organizational behavior and theory. They are adept at evaluating contrasting perspectives on organizations and applying these theories to explain human behavior within a business context. Through this course, students gain valuable insights into the dynamics of group behavior and the importance of diversity, which are crucial for enhancing team performance and business outcomes. They are trained to analyze key organizational behavior processes necessary for implementing effective business strategies. Additionally, students develop a deeper self-awareness and appreciation for the role of individual and group dynamics in organizational success. These capabilities make them well-prepared to contribute meaningfully to your business through innovative solutions and strategic thinking in a work-integrated learning project.
Business-to-Business Marketing
12987
Students possess a strong understanding of B2B marketing concepts, including market research, segmentation, and integrated marketing communications. Students can analyze effective B2B marketing plans, assess industrial marketing functions, and navigate global networks and ethical issues. Students can make recommendations on utilizing emerging marketing trends and navigating the dynamic global marketplace.
Marketing Strategy
11071
Our 4th year Marketing students will apply their knowledge of the whole marketing process to a real-life organization with a particular problem/challenge related to their marketing strategy. A Community Partner project will involve the students creating a marketing strategy. There will also be a 5-6 implementation phase for this project. Please note: Partners must be willing to have a budget that students can work with in the implementation phase. They must also agree that students can publish and/or present their findings. Partners may also be asked to work with two teams.
New product launch strategy - Marketing
11078
Collaborating in small groups, students will examine the development and management of building, measuring and sustaining a new product launch. Students will apply course concepts and theories to analyze product concept development, market testing and commercialization, and building and sustaining brand equity.
Cross-Border Trade Transactions
11216
Collaborating within small teams, 3rd and 4th-year business students will analyze your business and provide recommendations on navigating international trade and commerce. Relevant issues or challenges could be related to global import/export procedures and documentation, foreign exchange pricing and quotations, government and private export assistance, international bank financing, export/import shipping logistics management, etc.
International Market Expansion
10983
Working in small teams, 4th year business students will study your business and reserach and analyze the best available options for entering a new international market. They will provide an analysis of top options and provide recommendations with an implementation plan
Managing Organizational Change
11153
We are seeking project subissions for a course-based WIL project in Managing Organizational Change. Please note that there is no financial cost associated with your participation. Instead, we seek your invaluable commitment in the form of time and expertise. Students will analyze the proposed organizational change issue and apply current change management models and theories to provide recommendations and analysis on how to navigate the proposed change.
Supply Chain Process Management
11197
Is your organization seeking some extra support with demand prediction, supplier performance analysis, supply chain mapping, supply chain risk management and inventory optimization of your supply chain? If so, we have 4th year business students that are seeking the opportunity to help you by applied data analytics and predictive modelling to discover what issues might arise in your supply chain. In this course students learn about supply chain mapping, supply chain process improvements, business process re-engineering and integration, lean operations and process flow management, six-sigma quality programs and benchmarking supply chain processes against world class companies.
Knowledge Discovery & Data Management
11220
Is your organization seeking some extra support with analyzing data from a fresh perspective in a controlled manner? If so, we have 4th year business students that are seeking the opportunity to help you by going through a complete model development process to clean data, develop prediction models, and present results using dashboards (Excel or PowerBI). In this course students learn to develop proficiency in data mining techniques and the knowledge discovery process.