Mobile App UI / UX Design & Prototype

Our company would like to explore designing a prototype for a native mobile application version of our current web based product. We currently have a lot of traffic to our product via the web and we would like to start to attempt to capture some of that user activity via a mobile application. Tasks may include: Conducting background research on our existing web application for the product. Identifying key areas of our current product and how they might translate to a mobile application.Learning and using various software design tools. We strongly recommend students learn how to use Figma as this is the latest and greatest tool currently available.Creation of a screen by screen UX / UI prototype of a native mobile application which can be used on both iOS and AndroidConducting UX / UI testing with real potential users potentially involving paper prototypes or other software tools to support this

Social Media Marketing and Content Creation for Haletale Inc.

The main goal for the project is to create engaging social media video content and explore other marketing platforms to increase brand awareness and engagement for Haletale Inc. This will involve several different steps for the students, including:- Creating and presenting engaging video content for social media platforms.- Exploring marketing strategies for platforms such as Reddit, Quora, and Pinterest to expand the company's online presence.- Developing content and design for marketing emails and referral emails to increase customer engagement and retention.

Customer Journey Mapping (LevelUp Part 2)

This project is designed to be a continuation of a prior project though new students are welcome to apply.We are a startup working to fine-tune our customer journey experience and digital marketing messaging process that supports it. Specifically, this project involves defining our Digital Marketing "Funnel" and refining our internal documentation (to create content) to support this strategy.Part 1 of this project involved creating a lead magnet (an email sequence with supplemental assets, such as printable PDFs) and programming it into MailChimp. For Part 2, we would like help in updating our customer journey map and web pages (template designs) to support the remainder of the client's journey (both pre- and post-lead magnet opt-in).This will involve several different steps for the student, including:Conducting background research on customer journey mapping, our products, and customers.Analyzing customer responses from surveys and interviews.Defining the phases and touchpoints of the purchasing process.Incorporating user actions, emotions, goals, and pain points in the customer journey map.Proposing solutions to minimize pain points while meeting business goals.Bonus steps in the process would also include:Developing multiple customer journey maps to account for different experiences and paths.Reviewing and updating our internal documentation to support our work in implementing these customer journey maps

Product Launch Go-To-Market Strategy

We want to expand our product offering with a digital offering.We need insights to help anticipate the ramp-up to commercialization and the best approach to go to market successfully with our new product. Initial questions to brainstorm include, but are not limited to:1. Where is the best place to launch for early success (e.g. digital social media platforms)? What is the total market size for this opportunity?2. Who are our closest competitors, and how do we differentiate ourselves?3. How do we establish our brand: Build awareness, acquire customers, and defend any early success?4. How do we design our product development roadmap to move from a 3rd-party "membership site" to our own digital platform?We are looking to gain alternative perspectives on potential marketing tactics and better understand the current competitive market.

Mobile App UI / UX Design & Prototype

The main objective of this project is to redesign the home co-ownership app and website. Students will solve the challenge of creating an intuitive and user-friendly platform for co-owners managing shared properties. By the end of the project, we expect students to deliver improved user experiences through thoughtful design, streamlined workflows, and enhanced visual appeal. The goal is to empower home buyers and simplify the co-ownership process.

Website UI / UX Design & Prototype

Main Objective: The main objective of this project is to design a user-friendly, visually engaging, and informative website for Buyer Folio that effectively communicates the company's mission, services, and value proposition. Problem Statement: Students will address the challenge of creating a cohesive and visually appealing web design that enhances user engagement and effectively conveys Buyer Folio’s unique offerings. This involves overcoming typical web design hurdles such as ensuring intuitive navigation, maintaining consistent branding, and creating an engaging user experience across various devices.Expected Outcome: By the end of the project, students are expected to achieve the following outcomes:A Comprehensive Design: Produce a fully fleshed-out design for the Buyer Folio website, including high-fidelity wireframes, mockups, and interactive prototypes for all specified sections (Home Page, Partnership Page, Blog/Resources Page, FAQ Section).User-Centric Layout: Develop a website layout that is easy to navigate, visually appealing, and responsive across different devices (desktop, tablet, mobile).Effective Communication: Ensure that the website clearly and effectively communicates Buyer Folio’s mission, services, and value propositions through well-structured content and professional visual elements.Brand Consistency: Implement design elements that align with Buyer Folio’s brand guidelines, ensuring a consistent look and feel across the entire website.Enhanced User Engagement: Incorporate features such as call-to-action buttons, high-quality visuals, and customer testimonials to boost user engagement and interaction.Design Specifications for Development: Provide detailed design specifications and assets for the development team to implement, ensuring a smooth transition from design to development.