Market Research for a fintech platform
The pandemic has had a profound effect on local shopping, now shopping behaviors have changed utterly. The goal of this project is to conduct market research on the post-pandemic tendency of small businesses to buy locally, the demographics of local buyers, and the barriers small businesses are facing when it comes to buying locally.We would like students to focus on:Providing suggestions on the strategic positioning of our services in order to facilitate local shopping for small businesses.Selecting the best research methodologies for gaining insights about project goals.
Business Development
The Primary goal is to develop a roadmap to sustainably grow the business. To leverage expertise, & use technology to integrate the varying issues that this demographic faces. Reduce the complexity to allow for accessibility. The primary focus for the student will be: Strategy - Develop an implementation plan for entering a new market with a virtual tool to help families; develop a go-to-market strategy; identify new funding and grant opportunities, write proposals.Operations - Recommend process improvements or redesign processes; develop improvements to simplify and find solutions for families; introduce quality assurance into our internal processes.Marketing - Complete a full customer, competitor, market, and environmental analysis; complete a marketing strategy review; design a new marketing strategy; Sales - Design a new/improved prospecting process for our sales team; design a new/improved pricing or service structure.Talent - Develop a diversity and inclusion strategy.
Fundraising/Sponsorship Campaign for SME or Not-for-Profit Organization
The main goal of this project is: to help a small business or not-for-profit organization, to get donations or sponsorships. This project involves several stages (weekly) for the interns:- Researching potential donors and sponsors- Developing a fundraising strategy- Creating a budget for the project- Developing marketing materials to promote the campaign- Developing a system to track donations and sponsorships- Developing material to thank donors and sponsors
Business Administration
The primary focus for the student will be: Administrative Assistant - Assist the rest of the team with any administrative requests throughout the projectOperations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
Business Administration - Phase 1
The primary focus for the student will be: Administrative Assistant - Assist the rest of the team with any administrative requests throughout the projectOperations - Recommend process improvements or redesign processes; develop improvements to supply chain processes; introduce quality assurance into our internal processes.
Market Research
Our company proposes a solution for non-profit, community initiatives and causes. We want to better understand our target market and the overall market, so we can uniquely position ourselves within our industry.We want to collaborate with students to conduct market research.This will involve several different steps for the students, including:Researching our target market and market potential.Gathering statistics on the problems and obstacles of our target market.Analyzing the different stakeholders in the market.Researching the industry and competitive landscape.Analyzing existing solutions.
Loyalty Program
Our company advertises thousands of products online. We want to increase customer engagement through loyalty programs.We would like to collaborate with students to develop new loyalty programs.This will involve several different steps for the students, including:Familiarizing themselves with our target market, products and services.Identifying customer actions to be rewarded and types of rewards.Recommending ways to market the program and enroll more customers.Identifying possible partnerships for more attractive offers.Bonus steps in the process would also include:Recommending ways to gamify our loyalty programs.
SEO Optimization for 50 TeachersPayTeachers Listings
We're seeking a skilled individual to optimize 50 digital product listings on TeachersPayTeachers for Ontario Kindergarten Teachers. The goal is to improve SEO, enhance clarity, and boost conversions. Our current listings need refinement to better serve Ontario Kindergarten Teachers actively seeking quality resources. The student will revise and write the new product listings in a Google Doc with active hyperlinks and appropriate formatting.
Client Acquisition Strategy for STAFFU
The main goal for the project is to find clients for a staffing agency, with a focus on industries in the Greater Toronto Area that require workers in high volume during the recession. The project also involves creating a strategy to attract these industries to the services offered by STAFFU. www.staffu.caThis will involve several different steps for the students, including:- Researching industries in the Greater Toronto Area that are in need of temporary, part-time, or full-time workers during the recession.- Identifying key contacts within these industries and creating a list for outreach.- Developing a strategy to attract these industries to the staffing services offered by STAFFU
Market Research for Education Technology Solutions
The main goal for the project is to conduct market research to create documents outlining the links between Scooli's Education Technology solutions and the requirements for federal funding in Canada and the USA. This will involve several different steps for the students, including:- Researching the federal funding requirements for education technology solutions in Canada and the USA.- Analyzing Scooli's Education Technology solutions and identifying the key features and benefits.- Identifying the specific areas where Scooli's solutions align with the federal funding requirements.- Creating comprehensive documents outlining the links between Scooli's solutions and the federal funding requirements.