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International Marketing MRKT 627
MRKT 627
The course is highly interactive and will follow a participatory model. Students are expected to actively engage in analytical discussions/group work/projects/simulations/activities that will depend on prior preparation of the assigned readings/tasks/homework and MyUCW assignments. To this end, full attendance and preparation is essential so that, not only are you familiar with the themes and concepts discussed in the readings, but you are also able to communicate, discuss and apply those themes and concepts during in-class exercises and assignments. Regular participation [e.g. debate, presentations, and discussion] throughout the term is required. Respect for each other’s opinions and viewpoints is expected in all oral and written student contributions as well as in your interactions. In this course, you are expected to demonstrate the values of teamwork, respect, honesty and truth.
Marketing Management at University Canada West
MRKT 621
he MRKT621 Marketing Management course at the University of Canada West takes an active and engaging approach to learning. Students are expected to come to class prepared, having completed assigned readings, tasks, and homework. This ensures they are familiar with the key themes and concepts, enabling them to actively participate in discussions, group work, and projects. The course structure blends lectures, group activities, and online assignments to foster critical thinking, teamwork, and effective communication. Respect, honesty, and truth are core values emphasized throughout the course, as students apply marketing principles to real-world scenarios. This comprehensive approach equips students with the skills to analyze markets, develop strategies, and evaluate marketing initiatives, preparing them for success in the dynamic field of marketing management.
Marketing Management
MRKT621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Looking for Business Partners for International Marketing Projects (MBA Course)
MRKT627
This is an MBA-level International Marketing course focused on developing global market strategies. Students apply skills in market analysis, cultural assessment, and marketing mix design to solve real-world business challenges, helping companies expand internationally or optimize their global marketing efforts.
International Marketing- Spring- 03
MRKT 627
MBA Students from the University of Canada West will work on an International Marketing challenge/opportunity you want to address. In this project, students will apply their knowledge in international marketing to help your organization seize a global marketing opportunity, develop a strategic international marketing plan, or solve a current global marketing challenge. They can particularly focus on gathering international market intelligence, conducting a cultural and economic analysis of your chosen foreign market, developing entry strategy mode, and developing competitive international marketing strategies. Upon completion of the project, you will receive a detailed report and presentation.
WORK 498 Career Prep Capstone
WORK 498
This experience is designed to bridge the gap between academic learning and real-world application by engaging learners in a capstone project that emphasizes practical problem-solving skills. Participants in this program are equipped with analytical and critical thinking abilities, allowing them to tackle industry-relevant challenges effectively. Through this experience, learners will apply their classroom knowledge to develop innovative solutions, enhance their project management skills, and prepare for future career opportunities in a professional setting.
Marketing Management MRKT 621
MRKT 621
This semester students working in groups of 4-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.
Marketing Management Lab
MARK 621
In this immersive experience, small teams of learners will leverage their marketing acumen to tackle real-world challenges faced by your organization. Equipped with skills in marketing research, strategy formulation, and digital promotion, these learners are ready to craft strategic marketing plans or address specific marketing hurdles. By applying best practices in marketing, they aim to deliver actionable insights and innovative solutions that align with your business goals.
Marketing Promotion/Communication MRKT 625
MRKT 625
This experience invites industry professionals to collaborate with small teams of MBA marketing students who are eager to apply their classroom knowledge to real-world challenges. Learners are equipped with skills in marketing research, strategic planning, and digital promotion, enabling them to tackle specific marketing promotional opportunities or challenges your organization faces. By engaging with these students, your company can benefit from fresh perspectives and innovative solutions, while students gain practical experience and insights into industry practices.
Marketing Management Winter Term 2025
MRKT 621
This semester students working in groups of 5-6 will apply their knowledge in marketing to help your organization seize a marketing opportunity, develop a strategic marketing plan, or solve a current marketing challenge. The students will use marketing research, strategy, digital promotional tools, and marketing best practices to create a report and presentation.