Product Launch Strategy for Circle Point Wellness
Circle Point Wellness is preparing to introduce a new product to the market and seeks a comprehensive analysis and launch strategy. The project involves evaluating the product's potential success by analyzing current market trends and consumer needs. The goal is to develop a detailed scope and launch plan that aligns with the company's objectives and market demands. Students will apply their knowledge of market research, product development, and strategic planning to create a viable launch strategy. The project will focus on identifying target demographics, competitive analysis, and potential marketing channels. This project provides an opportunity for learners to bridge theoretical concepts with practical application in a real-world business scenario. Currently the company does B2B trainings, however the product looking to launch is a B2C Online Academy. More about the company here .
Global Expansion Strategy for Circle Point Wellness
Circle Point Wellness, a leader in workplace training services, aims to expand its B2B services globally. The company seeks a comprehensive strategy to penetrate international markets and globally based companies effectively. The project involves analyzing current market trends as they relate to the company's services and offerings, identifying potential regions for expansion, and understanding the competitive landscape. Learners will apply their knowledge of international business strategies to develop a pathway for global growth that can be fulfilled within the company's resources and desired timelines. The goal is to create a clear, actionable plan that aligns with Circle Point Wellness's mission and resources while clearly identifying the ideal client segment to be targeted for this expansion. This project will allow learners to utilize their skills in market research, strategic planning, and business development, focusing on a cohesive approach to international expansion.
Marketing Strategy for Circle Point Wellness
The main goal of this project is to create a comprehensive marketing strategy for Circle Point Wellness to promote their training program. This will involve creating a strategy for Linkedin, email marketing, and leveraging of current podcast (if applicable). The strategy should include a plan for content creation, audience targeting, and potential partnerships. Where possible an execution of the plan can also be included in this contract. Analyzing the current market and assessing the potential opportunities for growth. Developing a comprehensive plan for entering for profit markets Researching and identifying potential partners and customers. Developing a marketing strategy to reach new customers. Creating a budget and timeline for the project. Testing the strategy and making improvements based on feedback.
SDG research and analysis
We are looking to shift to wards the pathway of becoming a B corp and we want to explore how our new pivot (not yet public) can ensure it is supporting the U.N. SDGs
Job Sector Research and Analysis
Our primary clients are organizations which receive government funding for their work. This often times places us in a difficult position as we wait for them to learn if they have received funding or not, and as they do the work of fitting everything inside their tight funding limits. What we would like to do instead is build partnerships with the funders directly (primarily government of Canada), but in order to do that we need to make a solid case for our service. What we are looking for is students who can helps us provide a research report on - market trends as they relate to our product (soft skill development in the skilled trades employability and employment sector) - stats and research on the benefit and success of soft skills in employability and job retention - current government trends, bodies, groups, committees and funders in the areas of employment skill development, workforce development or talent development
Market Research
We are ready to take our business to a new target market. We are looking to grow to the next level by better understanding this market, key players, fundamental problems and key players so that we can increase the number of contracts and revenue through the delivery of a workshop which we have successfully implemented in our primary target audience. To consider: which industries and companies fit this new market? What is the main problem this market and potential clients are facing? What are the pros and cons of expanding our operations to this market? What potential competitors exist and how do we differ? What legal protocol will need to be considered? How can we connect with this market successfully?
Digital marketing
We are looking to create a systemized and sustainable marketing strategy which will solidify our online presence and create conversions into sales. Currently our strategy is ad hoc, and we are looking for a full overhaul.
Market Expansion Research
We are ready to take our business to the next level. Presently we have begun to expand our market within an area where we have had a lot of success. We are looking to grow to the next level by better understanding this market, key players, key problems and key players. So that we can increase the number of contracts and revenue through the delivery of a workshop which we have successfully implemented with few clients. We have some ideas of where we would like to go but we need to make sure that we consider all available options before making a decision. To consider: which markets align with our current one? Where are the best clients that we have yet to reach? What is the main problem this market and potential clients are facing? What are the pros and cons to expanding our operations? What potential competitors exist and how do we differ? What legal protocol will need to be considered?