Measuring & analysing an ABCL-focused Social Enterprise Impact
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.We want to not only better understand what our communities value, want and prefer about what we do but also better understand how to evaluate and measure the social value that is derived from the work La Connexional does and identify the steps involved in researching and crafting a better social entrepreneurial venture plan in order to keep growing, develop new initiatives and uniquely position ourselves within our industry in Alberta and Canada.Our primary goals are:Understand what our communities value, want and preferBetter communicate the social enterprise concept with respect to corporation and community engagement and development.Measuring the social value that is derived from our social enterprise.Better communicate to our audiences how social entrepreneurship contributes to the formation of enduring community social capital.We can provide access to a number of different online paid and professional surveying tools such as Qwary, Zonka Feedback, Question Scout in order to help the interns or teams achieve their goals. Our handle is @laconnexional across all socials.If you like the sights and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.
Volunteer Program Launch for a BIPOC-focused social enterprise
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.We are currently trying to develop a volunteer program to help execute more community-focused initiatives while providing people with professional development opportunities. Manually and individually executing onboarding tasks with each new volunteer is an inefficient use of our already scarce resources. We want to develop an online course that will introduce volunteers to their new roles, an overview of the company and our initiatives, and provide our HR personnel with standardized feedback and data about volunteers progress.We currently already have access to a few online training platforms we've used in the past such as:Krademy LMS, Spayee and GuruCan and would ideally like to use the same platforms since our team has a good idea of the later. This project can focus on:Creating a clear and concise La Connexional Volunteer Job DescriptionVolunteer Program Outline and principlesVolunteer program signup formsGathering relevant course design and content information .Screening new volunteers.Creating onboarding system for volunteersWe would like to automate our onboarding process for this high-turnover department and reduce the time spent by our small team on repetitive onboarding tasks. If this is completed within the time allotted, then further tasks may include, but are not limited to:Assisting in creating HR processes within the company that incorporate DEI principlesAssisting in organising existing company resources and transferring them to Notion
Redesign an Internal HR System / Process (Workplace policies)
As our organization continues to grow, it is important for us to stay up to date with our tools and processes for employee management. We have a desire to focus specifically on our performance evaluation tool. The goal is for this tool to be interactive, user-friendly and relevant to our staff to assist with adoption.We want to use this opportunity to create a preliminary redesign of this tool to ensure targets, goals and performance issues are being documented and called upon. Through this collaboration, we would like to develop a plan that addresses three key areas:The needs and challenges of effective performance management/evaluationResearch and identify performance management options available that might suit the needs of our teamA rollout/pilot plan that identifying what our team needs to consider in adopting a new tool
Marketing Internship for Indoor Waterpark Experience by a Social Enterprise
The primary goal of this project is to create accessible, diverse and cultural spaces and experiences that bring together people from all backgrounds and walks of life in Canada. The mission of the Pour Me Water Festival is not to only enhance tourism in alberta but to also contribute to be a part of the change in creating more inclusive and diverse spaces in Canada.
Digital Content Intern for an ABCL-focused Social Enterprise
We would like students to help us with creating various multimedia content that is aligned with our vision, mission, and market. We will ensure the student has a clear understanding of what these elements are for our organization. La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities. Furthermore, depending on the state of the pandemic, we are also positively planning for our Afro x Latin Festival YEG to take place on March 4 & 5th of 2022.To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topics;Create graphic design and digital content to promote our merchandise using professionally done photos from creative shoots such as this John Ware inspired photoshoot (And many more)Repurpose multimedia content (from previous experiences like our Explorational Summit) across different platforms (podcast, Tik Tok, Instagram reels, etc... using software provided by our collective (or your own if desired)Potentialy support the design of a "more" minimalist logo based on our current oneHelp create copywriting and design posters for product and/or event launches;Assist with a social media video launches to promote our organization;Bring their creativity and ideas to the table and help bring them to life;Manage & rejuvenate our website under our team's supervisionIdeally, the chosen intern will be working on content creation for our organization, including video, social media, and other avenues that we can use as go-to marketing tools. The most important social media channels for us are Instagram & Facebook and we're looking to develop our Tiktok account as well. Ultimately, La Connexional wants to ensure the intern has a valuable experience and is flexible in providing the intern with projects and work that best align with their future career goals and plans.We would provide access to a number of different online tools (such as canva, invideo, blogely, writesonic, and other content creation tools) and we are very open to acquiring new ones to help them achieve their goals. Our handle is @laconnexional across all socials. Give us a follow ! If you like the sights and sound of our culture, looking to join a dynamic team that gives back to the community and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing, video skills, and creativity would be the ideal candidate for this project. However, we encourage people from all walks of life and backgrounds to apply as our social enterprise prides itself as being an environment where failures and mistakes are welcome to ultimately cultivate life-long growth and skills-building
Afro x Latin Fest Marketing Strategy
The Afro x Latin Festival YEG marketing intern will develop integrated marketing and media plans for western canada's first and only festival of its kind going into its 4th edition. The festival has grown from 150 attendees to 700 in only 3 years. The focus of the intern will be to create compelling sponsorship communication plans; develop and evaluate sponsorship activation opportunities from the value perspective of corporations willing to tap into our audience; and startegy on how we can better connect more with our communities.La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.Primary questions we would like to answer at the end of the course are:How should we go about fundraising for the Afro x Latin Festival?What is our primary value-proposition to corporations interested in sponsoring these sort of events? How can we create a total aesthetic experience for the guests and the sponsors?How can we promote our festival and which channels should we focus on?How can we connect more closely with our community?We would also provide access to a project management tools for students to stay organize and track their time, and we are very open to acquiring new ones to help the chose intern(s) achieve their goals.Our handle is @laconnexional across all socials. Give us a follow !If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing, would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.
E-commerce Analysis for ABCL-centric Social Enterprise
We are looking to work with students to help us identify new opportunities to achieve our business goals with our e-commerce merch store (shop.laconnexional.com). 100% of the proceeds from our merch are reinvested back into supporting and building resources for people of ABCL descent. Eventually, we would like a portion of this proceeds to specifically go towards a grant fund that will support students in need. We are extremely open to feedback about user navigation and any other areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our e-commerce business and areas of improvement. We have shared a few high priority goals and desired benefits below to help guide you:- Creating a premium user-experience from start to finish for our customers- Expanding our market reach internationally through the power of e-commerce - Evaluating pricing compare to other stores as well as value-proposition of the brand- Create effective customer retention systems such as a membership perkPrimary areas we would like to focus on are: Strategy: Including but not limited to defining/entering new markets, delivering new products/services, defining/designing competitive advantage, evaluating/defining/designing viable business models.Marketing: Including but not limited to defining market channels, designing go-to-market plans, customer acquisition/retention.
Market Research for a BIPOC & innovation-focused art cohort program
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.We want to better understand our target market and audience for an innovative-focused cohort accelerator program we are working on that aims to primarily help BIPOC ArtPreneurs. The primary aim of building the framework of this project is to pitch to investors and stakeholders interested in uplifting underserved communities.Our primary goals with this project, from first to last, is to conduct:Market Research: Conducting a primary and secondary research, surveying potential customers and evaluating the market potential.Market Positioning: Developing value propositions and use cases for specific market segments.Competitive Advantage: Developing a competitive matrix and differentiation.Business Model Testing: Validating different business models.Pitch & Deck Development: Creating materials for investor presentations.The research includes but is not limited to:Target market researchIndustry size and market potentialCompetitive landscapeStrategic positioning of our brandInformation retrieval and evaluationQualitative and quantitative data collection, analysis and interpretationPreparation and presentation of research findingsProposal writingCommunication of research findingsCreation of research toolsOur handle is @laconnexional across all socials.If you like the sights and sound of our cultures, or simply enjoy the idea of uplifting underserved communities while widening your networks, and are ready to tackle this challenge with us, then we'd love to hear from you!
Afro x Latin Fest Marketing Intern
The Afro x Latin Festival YEG marketing intern will develop integrated marketing and media plans for western canada's first and only festival of its kind going into its 4th edition. The festival has grown from 150 attendees to 700 in only 3 years. The focus of the intern will be to create compelling sponsorship packages; develop and evaluate sponsorship activation opportunities from the value perspective of corporations willing to tap into our audience; and a strong online presence using website, project management tools and other relevant software provided by La Connexional. La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.The project may include, but is not limited to:Develop initiatives to recruit new sponsorsCreate professional and persuasive written, digital and other presentation formats using AI software such as writesonicIdentify granting agencies with potential to fund the Afro Latin Festival initiatives and venuesDevelop relationships with appropriate granting agenciesDevelop integrated marketing and media plansReach out to relevant influencers and local community groupsDevelop an accessible policy to ensure our festival remains accessible to our audience Develop a compelling website strategy to attract both consumers and sponsorsWe would also provide access to a number of different online & proposal tools (such as canva, freshproposals, etc...) and we are very open to acquiring new ones to help the chose intern achieve their goals.Our handle is @laconnexional across all socials. Give us a follow !If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing, would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.
Sponsorship acquisition strategy for a community-focused social enterprise
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.The aim of this project is to allow our social enterprise to tap into sponsorships, unused resources and grow our start-up. We have built a strong community over the years and we have a niche audience and we believe there is lots of potential into acquiring and seeking long term partnership with organizations that would like to gain brand exposures to the communities we serve.
Afro-Latin Community focused Digital Content Team/Intern
We would like students to help us with creating content that is aligned with our vision, mission, and market. We will ensure the student has a clear understanding of what these elements are for our organization. La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities. To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topics;Help create copy and design posters for product and/or event launches;Assist with a social media video launches to promote our organization;Evaluate recent successful user-generated campaigns, preferably in our sector/market;Bring their creativity and ideas to the table and help bring them to life;Identify media outlets and influencers that can create positive coverage of La Connexional and the work that we do.Ultimately, you will be working on content creation for our organization, including video, social media, and other avenues that we can use as go-to marketing tools. The most important social media channels for us are Instagram & Facebook and we're looking to develop our Tiktok account as well. We would provide access to a number of different online tools and we are very open to acquiring new ones to help you achieve your goals. Our handle is @laconnexional across all socials. Give us a follow ! If you like the sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing, video skills, and creativity would be the ideal candidate for this project.
Sponsorships & Grant Writer Intern
The sponsorships & grant writer intern will support sponsorship & grant research and application for La Connexional, allowing our social enterprise to tap into unused resources and grow our start-up. This full-time position will focus on developing relationships with new sponsors, and for managing existing relationships. The position will also be responsible for researching and evaluating suitable granting and funding opportunities, and for compiling the information needed to apply for such grants and funds.La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.The project may include, but is not limited to:Develop initiatives to recruit new sponsorsDevelop and maintain solid long-term relationships with sponsorsIdentify granting agencies with potential to fund La Connexional initiatives and venuesDevelop relationships with appropriate granting agenciesDraft sponsorship packages and grant applications for a variety of La Connexional events, venues and programsEnsure that sponsorship packages and grant applications are complete, executed, and updated when necessary by required deadlinesEnsure that La Connexional fulfills all of its sponsorship agreements obligations by obtaining all required information from sponsors such as contact information, corporate logos, banners and any other materials specified in the contractMaintain a suitable database of all sponsorship activity such as progress timelines and contract valuesWriting reports and assisting with writing grant applications in terms of conceptualization and articulation.We would also provide access to a number of different online & proposal tools (such as canva, freshproposals, etc...) and we are very open to acquiring new ones to help the chose intern achieve their goals.Our handle is @laconnexional across all socials. Give us a follow !If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing, would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.
Communications & Digital Content Intern for an ABCL-focused Social Enterprise
We would like students to help us with creating content that is aligned with our vision, mission, and market. We will ensure the student has a clear understanding of what these elements are for our organization. La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities. To accomplish this, we expect the student(s) will:Write blog articles, email newsletters/sequences and other content pieces on assigned topics;Help create copy and design posters for product and/or event launches;Assist with a social media video launches to promote our organization;Evaluate recent successful user-generated campaigns, preferably in our sector/market;Bring their creativity and ideas to the table and help bring them to life;Identify media outlets and influencers that can create positive coverage of La Connexional and the work that we do.Ideally, the chosen intern will be working on content creation & managing various social media channels for our organization, including video, social media, and other avenues that we can use as go-to marketing tools. The most important social media channels for us are Instagram & Facebook and we're looking to develop our Tiktok account as well. Ultimately, La Connexional wants to ensure the intern has a valuable experience and is flexible in providing the intern with projects and work that best align with their future career goals and plans.We would provide access to a number of different online tools (such as canva, invideo, blogely, writesonic, etc...) and we are very open to acquiring new ones to help you achieve your goals. Our handle is @laconnexional across all socials. Give us a follow ! If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing, video skills, and creativity would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.
Virtual Marketing Internship Opportunity with a Social Enterprise
Our organization is able to offer a virtual internship opportunity for 1 marketing student or team.La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.We would ideally like the primary focus for the student or team to be: Branding - Conduct a full competitive landscape assessment; define our organization's brand and core value proposition; identify opportunities and threats facing our brand; assess where and how to improve our brand's presence and differentiate from our competitors.Marketing Communications - Recommend changes to advertising and PR materials; create an integrated marketing campaign; create a rebranding campaign.Market Research - Investigate our competitive landscape; perform market segmentation to identify the ideal target market for (new or existing product or service); conduct customer surveys or focus groups to gain insights into the perceptions and behaviours of our target customers; develop a pricing strategy; identify expansion opportunities; identify key messaging for (new product or service).Public Relations - Develop and implement a PR strategy; create collateral, including press releases, user testimonials, case studies, and customer stories.Prospecting Strategy - Evaluate our current customer base and make recommendations for further market penetration; assess our current outreach process and develop and implement targeted prospecting; review our prospect messaging, make improvement recommendations, and create new outreach content.SEO Strategy & Recommendations - Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility; increase our inbound traffic and optimize the customer journey; increase inbound leads.Strategic Social Media Marketing - Conduct an audit of our current social media presence and/or other current communication channel(s); develop and implement strategies for improving our online presence and increasing engagement; create a content calendar; creating useable social media and blog posts.Our goal at the end of this experience is: Branding and Marketing Communications - For the student(s) to help us improve our brand's presence and capture greater market share through strategy.Market Research - For the student(s) to help us gain a better understanding of our target market and ensure we are optimally positioned and our product and pricing aligns with our target sector/customer.Public Relations - For the student(s) to help us effectively communicate our brand's story and mission to a broad audience.Prospecting Strategy - For the student(s) to help us implement better prospecting that increases conversion rates and boost our sales team's performance.SEO Strategy & Recommendations - For the student(s) to help us generate more traffic and revenue through search engines.Strategic Social Media Marketing - For the student(s) to help us improve our online presence, reach more customers, and effectively promote our brand through compelling content.We will plan to communicate with our virtual intern(s) using these communication tools: Nifty project management tool (primary), emails, calls and text
Venture for Canada Intrapreneurship Project - LaTandao
PROJECT DESCRIPTION/DESCRIPTION DU PROJET:La Connexional is a community focused social enterprise, recently turned creative consulting agency that is run by a team of dedicated individuals and volunteers. We have steadily grown over 4 years, from inaugurating Alberta's only Afro x Latin Festival which grew from 150 guests to over 800 in 3 years; to connecting cross-country, and international networks of creatives, all the while building resilient physical and virtual communities through innovative initiatives, events, and workshops such as LaTandao. Through La Connexional, we have collectively donated over 25,000+ hours; hosted, collaborated on and/or been part of over 60+ community events; worked with and/or featured 150+ creatives and entrepreneurs; welcomed over 3000+ guests both in-person and virtually; established partnerships and lasting relationships with over 100+ businesses and organizations with a reach across Alberta and Canada. Throughout the years, we estimate that we’ve been honored to have contributed (directly and indirectly) to reinvesting over $60K in the African, Black, Caribbean and Latin communities. At La Connexional, we are passionate about doing our part to build capacity within our communities while ensuring we prioritize care, empathy, as well as the personal and professional wellness of the amazing folks that are part of our team. We use Nifty for our project managementWhile the MVP for our LaTandao mobile app is being built, tested, and validated, we are looking to build a user-friendly online directory for African, Black, Caribbean and Latine (ABCL) owned businesses in Alberta using a third-party platform that does not require any hard skills in order to start generating exposure about our mobile application while providing a temporary resource to connect our community. The software we invested in does not required any prior software/development skills to build since the tool takes care of all the heavy lifting and the bulk of the work goes into designing the platform. KEY PROJECT ACTIVITIES/TÂCHES ASSOCIÉES AU PROJET:Learn how to efficiently use the Directory Platform through self-learning videosBuild and Design the Directory Create a video tutorial to show business how to register their busines on the platformCreate presentations and pitch deck for the Alberta LaTandao DirectoryRaise awareness (media, press, social media) about the directory and reach out to ABCL businessesManage the directoryPublish media content related to their experience building the directory (blog, interview, podcast)IDEAL ROLES/RESPONSIBILITIES/RÔLES/RESPONSABILITÉS:* Project coordinator Public relations and outreach coordinatorCommunications outreachSocial Media CoordinatorFINAL PROJECT DELIVERABLES/LIVRABLES DU PROJET:Launch the online directory within the first 4 weeksReach out to at least 50 ACBL owned businessesReach out to at least 10 media outlets Present the LaTandao pitch deck to the La Connexional teamPublish a media pieceWHAT IS THE MAXIMUM NUMBER OF STUDENTS YOUR PROJECT COULD ACCOMMODATE?/QUEL EST LE NOMBRE MAXIMUM D'ÉTUDIANTS QUE VOTRE PROJET PEUT ACCUEILLIR? * Please note we cannot guarantee this number of students for your project, but we will do our best to accommodate this request/Veuillez noter que nous ne pouvons garantir ce nombre d'étudiants pour votre projet; nous ferons de notre mieux pour répondre à votre requête.4 students maximum
E-commerce Consulting for ABCL-centric Social Enterprise
We are looking to work with students to help us identify new opportunities to achieve our business goals with our e-commerce merch store (shop.laconnexional.com). 100% of the proceeds from our merch are reinvested back into supporting and building resources for people of ABCL descent. Eventually, we would like a portion of this proceeds to specifically go towards a grant fund that will support students in need. We are extremely open to feedback about user navigation and any other areas of focus, as we would like our assigned person or team to preform a comprehensive analysis of our e-commerce business and areas of improvement. We have shared a few high priority goals and desired benefits below to help guide you:- Understanding our ideal target market- Creating a premium user-experience from start to finish for our customers- Evaluating pricing compare to other stores as well as value-proposition of the brand- Create effective customer retention systems such as a membership perk- Primary areas we would like to focus on are: Strategy: Including but not limited to defining/entering new markets, delivering new products/services, defining/designing competitive advantage, evaluating/defining/designing viable business models.Marketing: Including but not limited to defining market channels, designing go-to-market plans, customer acquisition/retention.
B2C Product Launch Marketing Support for a Social Enterprise (July - August)
We are looking for a student to support the strategy and market the launch of our Social Enterprise Summer Collection this year. The proceeds from our merch/online store are reinvested back into supporting and building resources for people of ABCL descent. This project will include a variety of communications and marketing related tasks from content curation (with already existing images) all the way to content execution (via scheduling apps) passing by shopify web editing (only for those that are interested in learning or comfortable with the task).This project can start as early as Monday, June 13th pending the right match. The ideal candidate would start their first day on Monday, July 4th.
Consulting & Project Management for Alberta-based BIPOC small social enterprise
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.Our small social enterprise and community-centric collective has many projects that we are seeking assistance on with our community outreach, social media planning, marketing, planning your business expansion and/or online presence.(Some of) Our primary goals with submitting a project to this capstone are to seek extra capacity to help launch or refine existing and/or new initiatives. Please note that we are comfortable with students just choosing one of the initiatives below: Website Development: We would like a new website for our organization. The website should be built on https://unicornplatform.com/ for ease of management. However, we are also open to feedback regarding using a different platform. our e-commerce store is currently being hosted on shopify (shop.laconnexional.com) and our informative website on unicorn (laconnexional.com)Podcast Launch & Production: From our La Explorational Summit (https://event.laconnexional.com/explorational), we recorded and amassed a wealth of audio and video and would like to launch this podcast as a series to kickstart our podcast production. We would also like for students to deliver a 2 episode podcast series, based on our outcome objectives and their experience working with La Connexional and helpiing us launch this production. We have access to softwares that can help with the editing and distribution process.SEO and Social Media Strategy: We’re excited to work with students who can help us not only brainstorm, but also execute a strategy to achieve: Being the top-ranked result for the keywords 'social enterprise Alberta' and/or 'Black organization in Alberta'Students should be prepared to:Create a design proposal including wireframes or low-fidelity mockups for our company's review.Build a fully-functioning website, with our assistance in providing content and copy.Provide training on updating and maintaining the site.Script each podcast episode.Edit the recorded audio for final publication.Coach participants for success on the microphone.Provide recommendations on increasing listenership.Keyword analysis to determine relevant search terms to our organizationA strategy document to outline:Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywordsSocial media requirements to increase the number of followers/likes and shareContent Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our siteCreating engaging content & blogs for prominent media websitesWorking with tools and programs such as screpy, serpwatch, frase, BiQ SEO Suite, neuraltext, blogely, and more!Our handle is @laconnexional across all socials.If you like the sights and sound of our cultures, or simply enjoy the idea of uplifting underserved communities while widening your networks, and are ready to tackle this challenge with us, then we'd love to hear from you!
Non-Profit Grant Writing
We are looking for assistance in finding and completing grant applications that support our mission and vision statement.We believe this project will include:Assist with defining a company-identified community problem and defining the scope of a corresponding project.Develop a needs statement that characterizes the community problem and justifies the need for our project and funding.Identify potential sponsors and funding opportunities that are a good fit for our organization and project.Interpret a request for proposal (RFP).Research, plan, write, edit, and revise a persuasive proposal narrative.Improve the clarity and persuasiveness of our company's grant proposal writing.Research into other grant opportunities to support our cause
Tik Tok-focused Digital Content Creation for an indoor waterpark event
We would like students to help us with creating content, primarily on Tik Tok, that is aligned with our vision and mission of our event. We will ensure the student has a clear understanding of what these elements are for our organization. The event is a tropical indoor waterpark event with music from all over the world with a focus on Afrobeats, Reggaeton and Dancehall.We are looking for students that will create and share digital content for our audience between the months of July and August. You will be working on content creation for our organization, mainly videos for Tik Tok and 2 blog posts.If you like the sound of these cultures, and are ready to tackle this challenge with us, then we'd love to hear from you.
Marketing Internship for Indoor Waterpark Event for a Social Enterprise
The primary focus for the student will be to work on our upcoming Marketing Strategy and Execution for an indoor event at a Waterpark between the periods of June 21st and August 31st. The event will take place on October 29, 2022:Conduct an assessment; identify opportunities and threats facing our event; assess where and how to improve our brand's presence and differentiate from our competitors.Recommend changes, if needed, to advertising and PR materialsInvestigate our competitive landscape; perform market segmentation to identify the ideal target market.Evaluate our current customer base and make recommendations; review our prospect messaging, make improvement recommendations, and create new outreach content.Develop and implement an SEO strategy; provide content suggestions and recommendations to increase search visibility.Conduct an audit of our current social media presence and/or other current communication channel(s).
Communications & Grant Writing for BIPOC & Community focused Social Enterprise
La Connexional is a community focused social enterprise that is run by a team of dedicated individuals on a part-time basis. We have steadily grown over 4 years, from inaugurating Alberta's only Afro-Latin Festival to building a robust and resilient community through innovative events and workshops. We're currently formalizing our processes and developing new revenue streams in light of the COVID-19 pandemic with the goal of scaling La Connexional nationally and creating impactful employment opportunities.The sponsorship & grant writer intern will support sponsorship & grant research and application for La Connexional, allowing our social enterprise to tap into unused resources and grow our start-up. This full-time position will focus on developing relationships with new sponsors, and for managing existing relationships. The position will also be responsible for researching and evaluating suitable granting and funding opportunities, and for compiling the information needed to apply for such grants and funds.We are looking for assistance in finding and completing grant applications that support our mission and vision statement.We believe this project will include:Assist with defining a company-identified community problem and defining the scope of a corresponding project.Develop a needs statement that characterizes the community problem and justifies the need for our project and funding.Develop initiatives to recruit new sponsors.Draft sponsorship packages and grant applications for a variety of La Connexional events, venues and programsMaintain a suitable database of all sponsorship activity such as progress timelines and contract valuesWriting reports and assisting with writing grant applications in terms of conceptualization and articulation.Identify grant agencies and networks with potential to fund La Connexional initiatives and venuesIdentify potential sponsors and funding opportunities that are a good fit for our organization and project.Interpret a request for proposal (RFP).Research, plan, write, edit, and revise a persuasive proposal narrative.Improve the clarity and persuasiveness of our company's grant proposal writing.Research into other grant opportunities to support our causeWe would also provide access to a number of different online & proposal tools (such as canva, freshproposals, etc...) and we are very open to acquiring new ones to help the chose intern achieve their goals.Our handle is @laconnexional across all socials. Give us a follow !If you like the signts and sound of our culture, and are ready to tackle this challenge with us, then we'd love to hear from you.A student or team with excellent writing, would be the ideal candidate for this project. We encourage people from all walks of life and backgrounds to apply.